My Rating: 6/10 How Google Works – Quite boring book to read to say the least. It’s written from 3rd person perspective too – referring to Eric Schmidt – “he did this and he did that..” which was kind of strange for me, since the book was supposedly written by Eric Schmidt himself (& Jonathan. Couldn’t they just write different chapters on their own?). It’s a very general book too, nothing special. It talks a lot about hiring “smart creatives”, so I think that could be the central theme of this book, everything else was just common sense stuff.
Smart creatives – are impatient, outspoken risk-takers who are easily bored and change jobs frequently. They are intellectually versatile, typically combining technical depth with business savvy and creative flair.