Every blog (in the Make Money Online category) goes through a “blog life cycle”, some blogs go through all stages and others experience only some of them, i.e they do not reach the end. These stages of the “blog life cycle” (defined by me) are:
- State 1: blog creation – new blog gets created
- Stage 2: blog recognition – blog starts to get recognized in the blogosphere and often gets linked by other blogs, success is near
- Stage 3: blog authority – blog becomes authority in certain field, traffic soars and money pours in…
- Stage 4: after success – blog either turns into community based blog that is run by the original blogger, or is run by the same blogger but loses the usefulness that it once had
High traffic often leads to content-kill
When your blog starts to get high traffic and your readership expands, it often leads to positive changes for you (the blogger) and not so positive for the readers.
Because when your blog is getting hundreds of thousands of unique visitors a month, you will be approached by dozens of different types of advertisers. Most of them will be direct advertisers, and you will rely less on the traditional publisher programs that most of the blogs in the blogoshpere are using.
That means, if previously you were writing on various publisher programs and how they performed on your blog, after Stage-4 of the blog life cycle, you won’t be talking about them anymore. You won’t be citing different publisher programs and how much money each made for you. This types of posts are usually a good indicator to your readers about various publisher programs’ performances.
But when you are running direct advertisers, and no longer using normal publisher programs, you won’t be posting such posts anymore. And that, diminishes some degree of usefulness from your content. Continue reading