Snapchat is becoming more than just a messaging app between teenagers. It’s transforming itself into a powerful media communication platform not only between users, but also between brands and users.
What’s Snapchat? – Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears from the screen – unless they take a screenshot!
Its LIVE feature has been quite popular recently generating a lot of buzz on the web. This is how you can access the LIVE section and see what’s going on in the world. 1) After you open the app, tap the burger menu 2) Choose one of the LIVE channels 3) And enjoy the videos in that particular LIVE channel.
Snapchat has also created a brand new opportunity for News channels like CNN to distribute their content to a new segment of users via their DISCOVER feature. And the way the content is designed and distributed is very unique to Snapchat, unlike the web or normal news apps. If you haven’t experienced it, you should really check it out.
If well known brands had a Facebook and Twitter strategy in their Social Marketing Strategy until now, after this they should add Snapchat to their list.
Eventhough none of my friends are on Snapchat, and I have been ignoring it for some time. But now I think I have a reason for using it 🙂