Writing blog posts comes naturally to some people, but some struggle to write and convey their message effectively. Following some of the tips below, can improve your blog posts’ quality.

Get to the point, will you?

It’s very important that you get to the point in the first few sentences of your blog post. If you cannot do that (perhaps the topic is too broad) then at least give an abstract of what you will be talking first. This is to get the attention of the reader from the beginning, and to give them the idea of what you will be talking about in the blog post.

So, don’t write few paragraphs building a base for your punchline in your post. Leaving the most important part of the post to the end is a bad idea. Unless you are some politician or celebrity, you want to grow your blog’s readership and reach a wider audience, and by beating around the bush in your blog posts, you will only hinder your blog’s growth. Because new readers tend to scan your blog posts and do not have time and reason to read them in full, sentence by sentence.

Use simple words

If your blog is about helping others or teaching them, or sharing your experiences so that they can benefit from it. Then you have to use simple words that everyone can understand. For example, if you have these two different words with a similar meaning to describe a man “sagacious” and “wise“. You should choose “wise man“.

You know what I am talking about right? Again, you don’t have to unnecessarily degrade your speech with primitive words. This is not meant by “using simple words”. It depends on your audience as well. But all else equal, you have to pick words that won’t confuse your readers or won’t make them think what the word means. Try your best to make your sentences flow smooth. Continue reading →