In strategic management, in order to have a sustainable competitive advantage in a resource based view, you need to have a resource(s) that are valuable, rare, difficult to imitate, and difficult to substitute. If your resource has all of the above mentioned characteristics, then you can be sure to have a sustainable competitive advantage, at least for some time. Because sooner or later your competitors will start to imitate. And if you do not keep innovating, your competitive advantage will be short lived really really fast.
How can we relate this view to blogging? Well, blogging needs a strategy too. And you can easily find where you are in terms of your competitiveness against the other fellow bloggers with this table. Based on your answers you can find your competitiveness level on the right.
Of course, you should be targeting for the all-red line – sustainable competitive advantage. In other words, if you are in all-red, it means that your posts are
- beneficial to the readers,
- they are difficult to find on other blogs,
- your writing style is unique (difficult to copy),
- you have a personality that is charismatic
- you have an expertise in certain field that nobody else has.
If you find yourself anywhere in 1 to 3, then you should identify where you are lagging behind, and then come up with a strategy to target that weakness. Of course, if anyone is in the 1st line (competitive disadvantage) then he/she is just wasting his/her time with his/her blog. Because if you are in competitive disadvantage, you better do something really fast or just stop blogging.