5 Tips to Improve Your Corporate Blog

blogswillchangeurbiz.pngAre you a company that is into corporate blogging? Do you feel that somehow your blog is not taking off? Nobody seems to be commenting?

Well, I think it’s a common problem in many companies. They are just into it (i.e corporate blogging) because they saw their competitors had a blog, or they don’t want to be seen left behind, or the boss said so!

If you want your corporate blog to be successful, you can’t take it as another PR tool only. Sure, you can post the news about your company, new products and services, events that your company is sponsoring etc. But corporate blogging is not about that only, if you restrict your blog into all the above mentioned things alone then it’s not a blog… it’s just a “news page” that is located under your domain dot com/blog directory.

Recommendations and Examples

For your corporate blog to be successful you need to do at least several things, the more the better, namely:

1. Write Interesting Articles in your line of Business * most important *
So, we have established that people are not eager to visit your corporate blog and subscribe to its RSS just to receive updates of new products, services and all that PR stuff. What people really want is, to read blog posts that are interesting and relevant to your business. Things that they normally do not see or know. Things that you guys are good at.
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For example, if you are an Online Ad-Network Company in Asia, it would be great to know things like

  • average click-through rates on banner types in Asia
  • future of banners, what type of banners are becoming popular, why?
  • regional studies on banner blindness, which banners are clicked most when placed in top, left column, middle etc.
  • what type of websites make the most money (i.e news, forums etc)
  • Banner standardization problem in Asia…. and many more related topics

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Showing ads only to people who came from Search Engines

It’s a fact that people do not like ads and they hate it when they appear inside blog posts ;)

It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…

So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.

WP Plugins

There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.

There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.

That’s one way to increase RSS subscribers

I was downloading some great web2.0 icons from WebDesignerDepot.com but was not able to proceed with my download until I had to join their RSS. I thought it was creative, even though I found it a bit forceful.

Here is how they have done. Download links were password protected, and they have placed the “password” in their RSS posts.

wddepot.png

The password could only be seen at the end of every post on RSS feed (see below).

wddepot2.png

Actually, I didn’t mind signing up for their RSS because the blog is excellent. Therefore, I believe this tactic will work well on blogs that have good content and not so much on the blogs that have poor content. Because subscribing to good blogs is not a big deal for many users.

So, that’s one way to increase the RSS subscriber count.

Laws related to Software Development

Here is some laws to take into consideration when developing a software:

Hofstadter’s law
It always takes longer than you expect, even when you take Hofstadter’s Law into account.

Brooks’s law
Adding manpower to a late software project makes it later.

Lister’s law
People under time pressure don’t think faster.

The ninety-ninety rule
The first 90% of the code accounts for the first 90% of the development time. The remaining 10% of the code accounts for the other 90% of the development time.

Worse is better (New Jersey style)
Describes how a seemingly “inferior” product can be better from a user perspective. A limited but easy-to-use software may be more popular among users than a “better”, more comprehensive one.

Wirth’s law
Software is getting slower more rapidly than hardware becomes faster.

Source: pingdom blog