Are you a company that is into corporate blogging? Do you feel that somehow your blog is not taking off? Nobody seems to be commenting?
Well, I think it’s a common problem in many companies. They are just into it (i.e corporate blogging) because they saw their competitors had a blog, or they don’t want to be seen left behind, or the boss said so!
If you want your corporate blog to be successful, you can’t take it as another PR tool only. Sure, you can post the news about your company, new products and services, events that your company is sponsoring etc. But corporate blogging is not about that only, if you restrict your blog into all the above mentioned things alone then it’s not a blog… it’s just a “news page” that is located under your domain dot com/blog directory.
Recommendations and Examples
For your corporate blog to be successful you need to do at least several things, the more the better, namely:
1. Write Interesting Articles in your line of Business * most important *
So, we have established that people are not eager to visit your corporate blog and subscribe to its RSS just to receive updates of new products, services and all that PR stuff. What people really want is, to read blog posts that are interesting and relevant to your business. Things that they normally do not see or know. Things that you guys are good at.
For example, if you are an Online Ad-Network Company in Asia, it would be great to know things like
- average click-through rates on banner types in Asia
- future of banners, what type of banners are becoming popular, why?
- regional studies on banner blindness, which banners are clicked most when placed in top, left column, middle etc.
- what type of websites make the most money (i.e news, forums etc)
- Banner standardization problem in Asia…. and many more related topics
It’s a fact that people do not like ads and they hate it when they appear inside blog posts
It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…
So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.
There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.
There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.
Just try to be in the Hooray point and you will be fine!
I was downloading some great web2.0 icons from WebDesignerDepot.com but was not able to proceed with my download until I had to join their RSS. I thought it was creative, even though I found it a bit forceful.
Here is how they have done. Download links were password protected, and they have placed the “password” in their RSS posts.
The password could only be seen at the end of every post on RSS feed (see below).
Actually, I didn’t mind signing up for their RSS because the blog is excellent. Therefore, I believe this tactic will work well on blogs that have good content and not so much on the blogs that have poor content. Because subscribing to good blogs is not a big deal for many users.
So, that’s one way to increase the RSS subscriber count.
Here is some laws to take into consideration when developing a software:
It always takes longer than you expect, even when you take Hofstadter’s Law into account.
Adding manpower to a late software project makes it later.
People under time pressure don’t think faster.
The ninety-ninety rule
The first 90% of the code accounts for the first 90% of the development time. The remaining 10% of the code accounts for the other 90% of the development time.
Worse is better (New Jersey style)
Describes how a seemingly “inferior” product can be better from a user perspective. A limited but easy-to-use software may be more popular among users than a “better”, more comprehensive one.
Software is getting slower more rapidly than hardware becomes faster.
Source: pingdom blog
This is what swine flu (h1n1) does to the friendship
Since getting hdd media player with 650GB of disk space I have been doing some large data transfers. But Windows operating system does a terrible job in transferring large files especially to external hard disks. It hangs, it prematurely terminates the transfers, files get corrupted… you name it.
One way to do large file transfers is using MSDOS’ xcopy command, but it can get troublesome using MS Command Prompt especially when you do not know the commands.
Luckily there is a better way. FastCopy (freeware) (see screenshot) does the same what xcopy does, and even faster. Since it doesn’t use the cache of OS at all, other processes (applications) won’t be affected (i.e become heavy or hang) by the transfer.
It can also verify the copied files making sure that you do not have the corrupted files.
Since finding it I have been using it extensively and so far it’s doing a great job. Highly recommend it.
Download: FastCopy v1.98
TinEye is an image search engine that employs image identification technology rather than keywords – you upload sample image (or give URL of the image) and the search engine will find for you images that has the similar shapes, concepts, characteristics.
The results can be the same image, modified version of the image or a different image altogether as seen below. Also, the naming of the images do not really matter in this case as long as they match in appearance.
If you want to see more examples of search results, see cool searches page.
Additionally they have iPhone app which allows you to search for products using your mobile phone’s camera. Just take a picture of the product to start searching for product info and reviews. Cool Stuff!
Google Analytics is a great service and it’s used by many. One of the features that I like about Google Analytics is – sharing your reports with others.
Sometimes advertisers or potential partners would ask for your blog’s/website’s traffic statistics. And in this time of fraud and forgery, screenshots won’t simply do it. They want to see the real, live statistics. So, in this kind of situations G.Analytics’ “share reports” feature is a great solution.
Sharing your reports is easy, can be done in 3 simple steps.
1. Login to your G.Analytics account and go to your overview page of your reports. At the end of the page you will see a link “User Manager”, click it.
2. Next page will show you the list of emails (people) who have access to your reports. If it is your first time, you will only see your own email. Click on the “Add User” link.
Writing blog posts comes naturally to some people, but some struggle to write and convey their message effectively. Following some of the tips below, can improve your blog posts’ quality.
Get to the point, will you?
It’s very important that you get to the point in the first few sentences of your blog post. If you cannot do that (perhaps the topic is too broad) then at least give an abstract of what you will be talking first. This is to get the attention of the reader from the beginning, and to give them the idea on what the blog post will be all about.
So, don’t write few paragraphs building a base for your punchline in your post. Leaving the most important part of the post to the end is a bad idea. Unless you are some politician or celebrity, you want to grow your blog’s readership and reach, and by beating around the bush in your blog posts, you will only hinder your blog’s growth. Because new readers generally don’t read posts that they don’t know what it is talking about, and they don’t have the time to to figure out what it’s talking about by reading few paragraphs.
Use simple words
If your blog is about helping others or teaching them, or sharing your experiences so that they can benefit from it. Then you have to use simple words that everyone can understand. For example, if you have these two different words with a similar meaning to describe a man “sagacious” and “wise“. You should choose “wise man“.
You know what I am talking about right? Again, you don’t have to unnecessarily degrade your speech with primitive words. This is not meant by “using simple words”. It depends on your audience as well. But all else equal, you have to pick words that won’t confuse your readers or won’t make them think what the word means. Try your best to make your sentences flow smooth. Continue reading