Creative Marketing/Advertising with PayPal

People are getting more creative in their marketing and advertising efforts. Look at this below, they don’t send you emails anymore, they send you money (cents to be exact).

Was it affective? In my case no, because I didn’t signup. However I did have a look at their page. So, it was effective in getting the traffic to the website, but ineffective in converting the leads.

Three methods to make your blog successful

Everybody wants to make their blog successful, be it for financial reasons or personal reasons. Whatever the intention may be, there are certain ways – if you follow them, you can make your blog successful. That’s an almost guarantee! Of course each has it’s own challenges. Let’s discuss:

Before we proceed.. we will assume that you are posting regularly, at least one post a day. Otherwise, inconsistent posting will just chase away the readers. You will even end up loosing your existing readers. (Posting too much posts will have the same effect.) You don’t have to be full-time blogger to post consistently, you just have to be little determined to succeed. That’s all.

1. Be Original

Being original and writing interesting posts in your field of expertise, will definitely get you regular readers. Being original here means, writing your own opinions, predictions, ideas and articles in your field of expertise. Just because everybody has created “Make Money Online” blog, you don’t have to create one on that topic too. You can blog about something that you like and still make money. Believe me there are millions of people (out of 6+ billion world population) who would like to read what you write, whatever the field that you are expert in (or at least have vast experience).

Field of expertise is the keyword here, and if you actually like what you do, then it’s even better. Because when you like something, you will less likely to stop it in difficult times. If you blog just because you “have to” then, it’s likely that you will stop blogging at the first crisis in your life. Whatever the crisis may be, it will be enough reason for you to stop blogging.

If you love what you do, it will give you that extra edge. Because when you love something, you won’t have that pressure about finding topics to blog about. It will come naturally. And since you are expert in your field, you can always rely on your expertise.

  • Traffic: Main sources of traffic for these kind of blogs are from Search Engines and referrals from other blogs
  • Growth Level: Slow but steady growth
  • Strategy: Good for long-term blogs who wants to establish a name (brand) or authority  Continue reading

Jack Ma’s Philosophy on Shareholders

MBA books teaches you that – shareholders are the most important stakeholders of the company and that company’s main objective is to increase shareholder value.

However the founder of Alibaba.com, biggest online company in China, says that for him “the most important groups are customers and then employees. He says that customers are the ones who pay him and employees are the ones who stick with him but shareholders come and go. And for this reason, shareholders come last for him.”

That’s a very interesting point that he makes. Read his other two company philosophies on TechCrunch here. Watch the full interview here.

It’s the “retweets” that count

Latest study by HP Labs suggests that “The correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.”

That means it’s the retweets that really matter, and if you are a social networking advertiser you might want to find out the retweet rates of your twitter users that you are advertising on. Otherwise, if no one retweets their tweets, you might be wasting your money.

Because the research suggests that there are users with: 1) many followers and low relative infuence, and 2) users with fewer followers but high relative infuence. If you were to choose one of two, you should go for the second type of users. Because that way your message will be heard by a lot more people.

As we know twitter is like a river, at any given time you can only see the latest tweets and everything else is a history… So unless your “message” is retweeted, it’s as good as it’s dead.

I am just rumbling here, but I hope you know what I am getting at. Here is the research:

Influence and Passivity in Social Media – HP Labs Research

Results: Guest posting on Problogger.net

Around 1.5 months ago I guest-blogged on Darren’s blog Problogger.net. It was titled “5 Ways to Get Your Blog Indexed by Google in 24 Hours“.

Today I would like to share with you the results of this exercise.

I think the success of the guest-blogging depends on many things, eg;

  • Authority, traffic, user-base… of the blog that you are guest-blogging.
  • Topic of your guest-post; how interesting it is, how beneficial it is, how well it is written etc.
  • What you have done to capture the new visitors to your blog?

So, as you can see the variables are many. For this reason, it’s very difficult to analyze one guest-post at one particular blog and apply the results on other bogs. However, for simplicity reasons, let’s say what economists like to say “ceteris paribus (all other things being equal)” and proceed with the results. I am sure the results will be beneficial to many bloggers, despite the fact that it’s based on one guest-post on Problogger. Just remember to keep those variables in mind if you decide to guest blog on other blogs. Do some basic research on the blog and its followers, niche, traffic etc. before deciding to give away one of your best articles.

Should you give away your best articles as guest-posts?

When I was done with my blog post titled “5 Ways to Get Your Blog Indexed by Google in 24 Hours“, I was about to push that “publish” button in my WordPress and then I remembered “How about I give away this blog post as guest-post to some high-traffic blog?”. I was satisfied with the quality of the post so I decided to test if it is worth to give away your best articles as guest-posts.

I quickly made a list of potential blogs that I could send my guest-post to. From a handful of blogs that I have selected, Problogger definitely stood out, so I sent a quick email to Darren.

Continue reading