MBA books teaches you that – shareholders are the most important stakeholders of the company and that company’s main objective is to increase shareholder value.
However the founder of Alibaba.com, biggest online company in China, says that for him “the most important groups are customers and then employees. He says that customers are the ones who pay him and employees are the ones who stick with him but shareholders come and go. And for this reason, shareholders come last for him.”
Latest study by HP Labs suggests that “The correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.”
That means it’s the retweets that really matter, and if you are a social networking advertiser you might want to find out the retweet rates of your twitter users that you are advertising on. Otherwise, if no one retweets their tweets, you might be wasting your money.
Because the research suggests that there are users with: 1) many followers and low relative infuence, and 2) users with fewer followers but high relative infuence. If you were to choose one of two, you should go for the second type of users. Because that way your message will be heard by a lot more people.
As we know twitter is like a river, at any given time you can only see the latest tweets and everything else is a history… So unless your “message” is retweeted, it’s as good as it’s dead.
I am just rumbling here, but I hope you know what I am getting at. Here is the research:
Today I would like to share with you the results of this exercise.
I think the success of the guest-blogging depends on many things, eg;
Authority, traffic, user-base… of the blog that you are guest-blogging.
Topic of your guest-post; how interesting it is, how beneficial it is, how well it is written etc.
What you have done to capture the new visitors to your blog?
So, as you can see the variables are many. For this reason, it’s very difficult to analyze one guest-post at one particular blog and apply the results on other bogs. However, for simplicity reasons, let’s say what economists like to say “ceteris paribus (all other things being equal)” and proceed with the results. I am sure the results will be beneficial to many bloggers, despite the fact that it’s based on one guest-post on Problogger. Just remember to keep those variables in mind if you decide to guest blog on other blogs. Do some basic research on the blog and its followers, niche, traffic etc. before deciding to give away one of your best articles.
Should you give away your best articles as guest-posts?
When I was done with my blog post titled “5 Ways to Get Your Blog Indexed by Google in 24 Hours“, I was about to push that “publish” button in my WordPress and then I remembered “How about I give away this blog post as guest-post to some high-traffic blog?”. I was satisfied with the quality of the post so I decided to test if it is worth to give away your best articles as guest-posts.
I quickly made a list of potential blogs that I could send my guest-post to. From a handful of blogs that I have selected, Problogger definitely stood out, so I sent a quick email to Darren.
Are you a company that is into corporate blogging? Do you feel that somehow your blog is not taking off? Nobody seems to be commenting?
Well, I think it’s a common problem in many companies. They are just into it (i.e corporate blogging) because they saw their competitors had a blog, or they don’t want to be seen left behind, or the boss said so!
If you want your corporate blog to be successful, you can’t take it as another PR tool only. Sure, you can post the news about your company, new products and services, events that your company is sponsoring etc. But corporate blogging is not about that only, if you restrict your blog into all the above mentioned things alone then it’s not a blog… it’s just a “news page” that is located under your domain dot com/blog directory.
Recommendations and Examples
For your corporate blog to be successful you need to do at least several things, the more the better, namely:
1. Write Interesting Articles in your line of Business * most important *
So, we have established that people are not eager to visit your corporate blog and subscribe to its RSS just to receive updates of new products, services and all that PR stuff. What people really want is, to read blog posts that are interesting and relevant to your business. Things that they normally do not see or know. Things that you guys are good at. .
For example, if you are an Online Ad-Network Company in Asia, it would be great to know things like
average click-through rates on banner types in Asia
future of banners, what type of banners are becoming popular, why?
regional studies on banner blindness, which banners are clicked most when placed in top, left column, middle etc.
what type of websites make the most money (i.e news, forums etc)
Banner standardization problem in Asia…. and many more related topics
It’s a fact that people do not like ads and they hate it when they appear inside blog posts
It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…
So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.
There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.
There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.