It’s a fact that people do not like ads and they hate it when they appear inside blog posts ;)
It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…
So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.
WP Plugins
There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.
There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.
Plugin In Action
I have implemented Search Ads plugin on my Malaysian Island Review project. For example if you go to http://www.malaysianislandreview.com you will see a clean website without ads. But if you go through Google or other search engines, you will see an ad on top of the page. Example: Click this Redang Island Review and click to my website on the search results page. See what I mean?
I have yet to implement it on AdesBlog though, maybe I won’t. I just see that implementing in Malaysian Island Review makes more sense, since most of the ads are shown about holiday packages to that particular island. People might actually find those ads useful :)
What is your opinion on these kind of plugins?
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