For a normal webdesigner testing the user interface (UI) of the website or the usability of the site is very difficult. Because it costs a lot. First of all you need a lab with at least few PCs, and then you need to find people to test your newly designed site. And you need additional people to observe/record every user’s mouse movements and eye tracking. All these will cost you money.
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Fortunately,
there is a tool that can do this for free (at least for 7 days). After which the basic account will cost you $8/month. It can’t do the eye tracking, but it can record the users mouse movements while he/she is on your site. It will also show (ripple effects) when the mouse is clicked.
Yesterday I signed up and installed it in my blog, tracked for one day and went through few of the recorded sessions. I should say, it was pretty boring. ;) Since it’s a blog, there is nothing much going on. People are just reading and scrolling the page - not much of clicking or mouse activity is going on.
This will be good to implement in websites (not blogs), and especially eCommerce sites. Because you want to see where the users will click first (you want to test if your promo banner is attracting users attention or not). You want to test the User Interface - to test if the users are clicking on where you want them to click (intended design).
TapeFailure will allow you to record 1 out of every 2, 3, 4 and 10 users. This will allow you to get sampled data, if you have a high traffic site.
You can play the recorded sessions directly inside your account or download them for later viewing. Player allows you to speed up or slow down the viewing. You can also specify your own (or other) IPs from being tracked in the members area.
This was not a paid review. I just thought it could be useful to many of you out there, so I reviewed it. I am sure it will be useful for myself on my other projects.