Aftermath of the recent Google penalty on blogosphere has not been so bright for many bloggers. It created a lot of discussion in the beginning, but then it was time to take action. Bloggers had to decide whether they want to be on the Google side or against the Big-G. Some thought very hard and after a lengthy discussion decided to play by Google’s rules. Obviously it was not an easy decision to make for them, because they had to forgo hundreds of dollars (if not thousands) in order to be Google’s friend.
Number of blogs up for sale increase
Another interesting phenomenon after the penalty on the net, is the increase in the number of blogs up for sale. Many blogs, especially in the “make money online” category are being sold in many auctions. For example: Blogging Fingers was sold for $6000 recently, even the blogs with personal name in the URL such as Ryan Ramsus was not spared, it was sold for $2,500, and OneMansGoal is up for sale with BIN $8,500, so far the highest bid is $6000. And some blogs sold for mere $110 dollars (sure the stats play major role here).
This shows how powerful the Big-G is, Google can and will change the internet if they want. It can destroy your business in one day, even though they believe in “do no evil” philosophy.
One thing I noticed that the number of RSS subscribers decreased sharply after the above mentioned blogs were sold. Some by 100 percent. I guess many people do not have confidence once the man behind the blog is no longer in charge.
Defiant bloggers
Finally, some bloggers simply ignored Google’s demands and continue to make more money… of course, JohnChow comes to in mind. Even he managed to pull the highest revenue on the penalty imposed month. I don’t think the next month earnings will be any less.
When can you fight Google?
If you are a website that sells products, then you want Google to be your friend. Obviously in this case, even if you do not like the better decision would be to comply with Google’s demands.
But if you are a blog that have thousands of regular readers, why need Google? That’s exactly why JohnChow can ignore Google. Because he simply does not need Google traffic. Most of his traffic comes from direct visitors, and from the blogosphere mentioning his blog (like in this post). But I am sure John will consider abiding Google’s demands for his other sites.
So, here, emotions and being hero does not count. And decisions based on just emotions wouldn’t be the right decisions. Therefore, your next course of action regarding getting back your PR (if you were penalized), should be based on logical factors that can benefit you in the future, rather than just on emotions and anger. As I said, if you are a website that sells something, you will probably need Google’s traffic. And the wise decision would be to abide by Google’s rules of game.
What AdesBlog will do?
I am going to wait for few things. First, I will wait for Text-Link-Ads‘ and LinkWorth’s official stance on this issue. I will wait if they will consider including “nofollow” tags on their text links. Because I am sure they are loosing many publishers (thus lots of money), so they have to make a big decision soon. Secondly, I will wait for my direct advertisers’ stance on how important is PageRank for them. This will be known in the coming few months. Two outcomes can happen: they will either stop advertising on this blog or keep running their text links. Thirdly, I will wait if Google’s penalty has had any affect on my SERP (search engine result page) positions. This shall be known in the next 1-2 months as well.
And depending on these factors, I will decide if I have to abide by Google’s demands or defy them and continue making money by selling text links.
How about you?
Have you already decided what you will do about selling text links on your blogs? Will you keep selling text links or will you remove them so that you can be Google-friendly?