Category: General

What I learned from the book “The Automatic Millionaire” by David Bach can actually be summarized in one sentence, and that is: “If you want to be rich, automate your savings”. But in this post, I want to talk about something else that I learned from this book.

The things that I learned are not something that is written in the book, but are things that I learned while reading the book. The book talks about how you can be rich (in the long run) if you just start putting away some money ($100) every month, and it suggests that you should make it automatic (so that you don’t feel the pain). In other words, your bank or financial institution will deduct the amount that you decided to save every month automatically from your salary or savings account. It will take it and save it for you in your retirement account. That way, once it’s set up, you won’t have to make an effort to save every month. It will be automatic. And in the long run, you will be a millionaire. And he talks about this for 240+ pages!

Repetition works

Do you wonder why those pages which sell various eBooks and affiliate programs are very long? You scroll and scroll and scroll… for me I have never bought anything from such pages, but the fact is those pages work.

“A lie told often enough becomes truth” Vladimir Lenin

Lenin was correct, when you keep repeating something over and over again, people actually start to believe in it, that, what you are telling is actually the truth. That’s why those ebook pages are so (extremely) long, giving you all kinds of screenshots and facts, that other people who have purchased them already became so successful. And that you should be the next one to purchase it. And that they are giving you 70% discount if you buy now.

And this is the exact same strategy that is employed by David Bach in his book. He keeps repeating over and over, the same thing in different words, in different stories, under different headings. If he has just wrote on his website or made a speech and told the audience: “If you want to be rich, automate your savings”. Do you think people would believe and follow his advice? The answer is most probably “no”.

Example on the net

One of the bloggers who have used this strategy (repetition) successfully is none other than John Chow. He never fails to mention and remind people about his advertisement options on his blog. He also makes sure that people actually believe in what he is saying, in other words he tells it confidently that if you get a review from me, your business will grow many folds.

And as we can see, he is doing pretty good at convincing people to keep advertising.

Real Life Example

Real life example (that actually took thousands of lives) is CNN and WMD in Iraq. Didn’t CNN made us all believe that Iraq actually had WMD? Media was used by the Bush Administration to make people believe in what they wanted them to believe, that Iraq had Weapons of Mass Destruction. They repeated their accusations against Saddam over and over again over the media, and at the end, people all over the world actually fall into his trap. (man Lenin was right!)

As a result, the war claimed thousands of lives, thousands more were left as widows and orphans, and millions more were left homeless.

Conclusion

So, as you can see, repeating your idea over and over has almost hypnosis like effect on people. That’s why we all are bombarded with ads (online and offline) all the time.

Therefore, if you want to convince people to believe in your ideas, you need to repeat your idea many times over the period of time. Writing one good post (if you are blogger) is not enough, you need to follow up on that post and repeat it from time to time in your other posts.

Note: Use this strategy responsibly. Don’t follow the footsteps of Mr.Bush. Don’t try to convince people in something that is not true.