You can never be sure..
You can never be sure..
You can never be sure..
Josue of Engagebit.com has asked 55 experts the following question: “If you could measure social media success with only 3 metrics, which 3 would you choose?”
The result is a resounding consensus on the importance of Engagement, followed by Traffic and lastly Conversion. Engagement refers to the level of activity (i.e the comments, likes, retweets, shares etc.) that goes on on the social sites, websites or blogs of that particular brand, product or a campaign. Traffic is obvious, the more traffic the site receives the more awareness and revenue it’s going to generate. And lastly, for most product campaigns, it’s all about the bottom line – revenue. So obviously driving conversions will be the key, be it user registrations or sales.
Note: You can jump to Personality Plus Test here if you are already familiar with the four temperaments that are discussed below.
More and more companies are using Personality Tests to get the right people for the right positions. For example, if you are Technology Startup and hiring Developers, would you rather hire someone who is very talkative, extrovert, forgetful, not detail-oriented, doesn’t like to follow rules and regulations or someone who is calm, introvert, detail-oriented, persistent, thorough etc? I think the answer is obvious. But let’s say you were hiring a Sales Manager, I think again the answer would be obvious.. you wouldn’t choose an introvert for a Sales position.
The problem is, interview setting is a professional setting, so you don’t really see the real personality or the temperament of a person at interviews. Therefore, more and more companies are now starting to give Personality Tests to the candidates prior to the interview session. Knowing which temperaments are dominant in candidate’s personality will give you a better understanding of the candidate during the interview itself.
One of such personality tests is Personality Plus which was created by Florence Littauer. It’s one of the popular ones among others, probably due to its straight-forwardness and easily understood nature.
She has divided people into four groups:
Some famous examples are Oprah Winfrey, Dr. Phil, Phil Donahue, Donald Trump, Bill Gates and Bill O’Reilly.
Some famous examples are Hillary Clinton, Ernest Hemingway, Vincent Van Gogh and Beethoven.
Some famous examples are Bill Clinton, Robin Williams, Kelly Ripa and Richard Simmons.
Some famous examples are Calvin Coolidge, Tim Duncan, Sandy Koufax, and Keanu Reeves.
Four temperaments can further be grouped into two: Extroverts and Introverts. Sanguine & Cholerics are naturally extroverts, and Melancholy & Phlegmatics are naturally introverted people.
It’s important to note that, normally each person will have two temperaments, one dominant and another slightly less dominant. For example, your primary temperament could be Choleric, but your secondary temperament could be Melancholy.
Before you use personality tests in your hiring process. Go ahead and test your own personality with this Personality Plus Test that I have created. If you like it, please share it with others. Enjoy!
Summary, with some paraphrasing;
Jack Ma’s regrets are – that he worked too hard and didn’t spend enough time with his family. And that if he had another chance, he wouldn’t live his life the same.
Note: This is not a “technical” post, any parent can set this up to make the web little more secure for their kids. Read on..
I have three kids, all boys, eldest is 10 years old (Manas), followed by 7 years old (Aihan), and the youngest is 3 years old (Azat). Manas is now able to do his own research for his school assignments. Usually searching for specific topic in Google/Wikipedia. He is also into Minecraft. He follows some Minecraft YouTube Channels like DanTDM, Captain Sparklez, etc. He is almost entirely not watching any TV (he just joins in when Azat is watching some cartoons). He is either at the Home PC playing Minecraft or doing his homework, or on his iPad watching Minecraft videos and playing games. Home PC is located at the living room area, for obvious reasons.
I have talked to Manas and Aihan about basic security on Minecraft and the Web in general, such as;
Alhamdulillah, my kids are also very understanding, and they do their best to be good kids on their own. I don’t have to strictly monitor their browsing, watching or playing habits. In fact, they are the ones sometimes decline to go to cinema, because they perceive the movie to be too violent or not suitable to them..
Ok, these are given. How about those accidental things that might happen on the internet? Like clicking on a link or banner that might open an inappropriate website? You can teach your kids to be responsible (managing the pull factor) but we have to also try to protect them from push factors. And this is where OpenDNS comes to our ‘rescue’. Continue reading
One of the advantages of Bitcoin is in micropayments. It’s very convenient to send small amount of funds to others at nearly zero cost. So much so that the funds that you are sending itself could be near to zero. The same couldn’t be done with other electronic payment systems, say; Paypal. Because the transaction fees for PayPal would be too high to run a profitable micropayment system.
The Cointelegraph has done an interesting reward system for its website. They have taken advantage of Bitcoin’s superiority in micropayments, combined it with Twitter’s capability to reach wider audience and came up with a reward system for its users to share their content on Twitter and get paid *tiny* amounts for each retweets.
With today’s price of Bitcoin, TC is basically paying you $0.000002 for every retweet your friends retweet your tweet. That means you tweet TC’s content on your twitter account, and if someone retweets that tweet of yours, you will get paid $0.000002. Continue reading
My Rating: 6/10 How Google Works – Quite boring book to read to say the least. It’s written from 3rd person perspective too – referring to Eric Schmidt – “he did this and he did that..” which was kind of strange for me, since the book was supposedly written by Eric Schmidt himself (& Jonathan. Couldn’t they just write different chapters on their own?). It’s a very general book too, nothing special. It talks a lot about hiring “smart creatives”, so I think that could be the central theme of this book, everything else was just common sense stuff.
Smart creatives – are impatient, outspoken risk-takers who are easily bored and change jobs frequently. They are intellectually versatile, typically combining technical depth with business savvy and creative flair.
This is, by far, one of the “nicest to have” (in other words – pretty useless) devices for your startup. It’s a physical device. Pretty portable. It can be connected to your Social Sites accounts and will display how many followers you have on Facebook, Twitter and Instagram. It’s a real-time counter too. This is what we call online-to-offline connection
Setup is easy as well, it just needs power plug and wifi connection. Get yourself one at http://www.smiirl.com (not cheap).
All things being equal, from my observation success or failure of a startup boils down to three main characteristics of its staff: Motivation, Ability & Attitude. This of course, first and foremost applies to the founder, followed by his/her team that supports him/her behind.
Level of motivation that a founder has for his startup-idea plays a major role in the success of his startup.
Well-roundedness is the key characteristic of able people – people who get things done. They understand and appreciate the different complexities of running a company. From product development to HR to Operations etc. And they are able to navigate through the many challenges and still get the things done.
Having a right attitude will produce a right behavior and vice versa. (Definition of an attitude: a settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior.)
It’s hard to change attitudes, and often times it’s impossible to change settled attitudes. Therefore, it’s absolutely critical to have the right person as the founder from the beginning. Same goes to the hiring of team members. Most hiring managers tend to pay more attention to CV credentials than an attitude of a person, which I think is a big mistake.
Often times, people have different combination of these three. I hope that your founder has the highest scores in all three, namely; high motivation, strong ability and the right attitude in order to achieve a fully connected cycle to run your startup smoothly.
But realistically, it’s difficult to find an individual that has a fully connected cycle. And it’s more difficult to build a team that has the full-cycle as well.
This is not some sort of management theory from MBA books. It’s just my personal observation throughout the years. Being both as an entrepreneur myself and an employee of startups and big corporation. I, now can see these three characteristics that are needed in the founder & the team to get a good idea turn into a successful startup.
What do you think?
Snapchat is becoming more than just a messaging app between teenagers. It’s transforming itself into a powerful media communication platform not only between users, but also between brands and users.
What’s Snapchat? – Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears from the screen – unless they take a screenshot!
Its LIVE feature has been quite popular recently generating a lot of buzz on the web. This is how you can access the LIVE section and see what’s going on in the world. 1) After you open the app, tap the burger menu 2) Choose one of the LIVE channels 3) And enjoy the videos in that particular LIVE channel.
Snapchat has also created a brand new opportunity for News channels like CNN to distribute their content to a new segment of users via their DISCOVER feature. And the way the content is designed and distributed is very unique to Snapchat, unlike the web or normal news apps. If you haven’t experienced it, you should really check it out. Continue reading