I receive at least a dozen email from people asking for link exchange, some requesting a link from this blog and some from my other websites. Most of these emails end up in trash, there are few reasons for that. I would like to discuss some of them in this post.
Mistakes in sending a link exchange email
Not all the emails end up in trash because they were written not correctly. Some sites are rejected based on their content, some based on their category (these are usually non-IT sites), some based on their usefulness, and yet some because they are not professionally designed. But there are times when I just delete the email based on the way it was written. I will discuss these emails below and give some tips on how to write them correctly.
1. Using Ready Email Templates, a BIG no no!
If you are really interested in the link exchange that you are requesting, for God’s sake write it in your own words. Don’t go and use some email template that describes the basics of link exchange and the “great” advantages that I will get, after exchanging links with you.
Everybody who has enough experience running a website knows the advantages of link exchange, especially the ones who has run successful websites. So you don’t have to explain them the basics. Instead write an email in your own words, describing why you want to exchange links with him/her.
Usually these kind of emails, go directly to my trash. I have setup a “filter” that catches emails that have used certain ready templates.
2. Not related sites
If my website is about Web Design, please do not send me link exchange request for Construction Company! It won’t work. If you want to request for a paid advertisement, it might work, but for a link exchange it won’t. So sending such emails will just waste your time, and bring no result. Therefore before sending the email, get to know the site and its content.
3. Don’t bury the URL
Most of the sites will give you a backlink in a deep layer of their website, nobody will ever see or click on your link. This kind of offer, won’t get you any results. If you want to exchange links, give them offer that is irresistible. Give a placement that is clearly visible, if possible on the homepage under “Friends” or “Partners” section.
4. More stats is always welcome
Providing basic info like Website Name, URL and Description is necessary. But if you want to add more stats about your website, like Alexa Ranks, Google PR, RSS Subscriptions, Technorati Rank..etc it will be an advantage. As for Alexa Rank, increasing graph will be a plus.
5. Be personal, get to know the webmaster
Instead of writing “Dear Webmaster, I liked your website…” try to get to know the person behind the website, and use his/her name in the email “Dear Ades, I have been reading your blog…” sounds better and more personal. It’s always good to address the person by his name, so try to get to know his name before you send email. It will increase your chances of getting a link exchange.
Suggestion for new sites
If your site/blog is new and have low PR, don’t hesitate to contact and request for a link exchange from established sites/blogs. For me, exchanging traffic does matter but sometimes I like to help out new projects that have good potential. Like www.nice4rice.com and www.contestblogger.com, both have got a long-term link placement on my blog, just for their quality content and great idea respectively. So if you think you have a great blog, then start sending your link exchange requests.
Sometimes when I come across a good website, I contact the owner of the website for advertisement opportunities. Be it regarding paid reviews or banner advertisements on their site. In some cases, they reply late. If you are lucky, you get a reply the next day. But in some cases you get a reply only after few days, and yet in some cases you get a reply after few weeks. 

Gmail has increased the maximum size for attachments, it is now 20MB. It got a lot more easier to backup your blogs! I keep wondering what if one day Gmail crashes? And all the email data on Google servers (including the backups) are lost? Are you Gmail proof? 











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