Everybody wants to make their blog successful, be it for financial reasons or personal reasons. Whatever the intention may be, there are certain ways – if you follow them, you can make your blog successful. That’s an almost guarantee! Of course each has it’s own challenges. Let’s discuss:
Before we proceed.. we will assume that you are posting regularly, at least one post a day. Otherwise, inconsistent posting will just chase away the readers. You will even end up loosing your existing readers. (Posting too much posts will have the same effect.) You don’t have to be full-time blogger to post consistently, you just have to be little determined to succeed. That’s all.
1. Be Original
Being original and writing interesting posts in your field of expertise, will definitely get you regular readers. Being original here means, writing your own opinions, predictions, ideas and articles in your field of expertise. Just because everybody has created “Make Money Online” blog, you don’t have to create one on that topic too. You can blog about something that you like and still make money. Believe me there are millions of people (out of 6+ billion world population) who would like to read what you write, whatever the field that you are expert in (or at least have vast experience).
Field of expertise is the keyword here, and if you actually like what you do, then it’s even better. Because when you like something, you will less likely to stop it in difficult times. If you blog just because you “have to” then, it’s likely that you will stop blogging at the first crisis in your life. Whatever the crisis may be, it will be enough reason for you to stop blogging.
If you love what you do, it will give you that extra edge. Because when you love something, you won’t have that pressure about finding topics to blog about. It will come naturally. And since you are expert in your field, you can always rely on your expertise.
- Traffic: Main sources of traffic for these kind of blogs are from Search Engines and referrals from other blogs
- Growth Level: Slow but steady growth
- Strategy: Good for long-term blogs who wants to establish a name (brand) or authority Continue reading
Around 1.5 months ago I guest-blogged on Darren’s blog Problogger.net. It was titled “5 Ways to Get Your Blog Indexed by Google in 24 Hours“.
Today I would like to share with you the results of this exercise.
I think the success of the guest-blogging depends on many things, eg;
- Authority, traffic, user-base… of the blog that you are guest-blogging.
- Topic of your guest-post; how interesting it is, how beneficial it is, how well it is written etc.
- What you have done to capture the new visitors to your blog?
So, as you can see the variables are many. For this reason, it’s very difficult to analyze one guest-post at one particular blog and apply the results on other bogs. However, for simplicity reasons, let’s say what economists like to say “ceteris paribus (all other things being equal)” and proceed with the results. I am sure the results will be beneficial to many bloggers, despite the fact that it’s based on one guest-post on Problogger. Just remember to keep those variables in mind if you decide to guest blog on other blogs. Do some basic research on the blog and its followers, niche, traffic etc. before deciding to give away one of your best articles.
Should you give away your best articles as guest-posts?
When I was done with my blog post titled “5 Ways to Get Your Blog Indexed by Google in 24 Hours“, I was about to push that “publish” button in my WordPress and then I remembered “How about I give away this blog post as guest-post to some high-traffic blog?”. I was satisfied with the quality of the post so I decided to test if it is worth to give away your best articles as guest-posts.
I quickly made a list of potential blogs that I could send my guest-post to. From a handful of blogs that I have selected, Problogger definitely stood out, so I sent a quick email to Darren.
Are you a company that is into corporate blogging? Do you feel that somehow your blog is not taking off? Nobody seems to be commenting?
Well, I think it’s a common problem in many companies. They are just into it (i.e corporate blogging) because they saw their competitors had a blog, or they don’t want to be seen left behind, or the boss said so!
If you want your corporate blog to be successful, you can’t take it as another PR tool only. Sure, you can post the news about your company, new products and services, events that your company is sponsoring etc. But corporate blogging is not about that only, if you restrict your blog into all the above mentioned things alone then it’s not a blog… it’s just a “news page” that is located under your domain dot com/blog directory.
Recommendations and Examples
For your corporate blog to be successful you need to do at least several things, the more the better, namely:
1. Write Interesting Articles in your line of Business * most important *
So, we have established that people are not eager to visit your corporate blog and subscribe to its RSS just to receive updates of new products, services and all that PR stuff. What people really want is, to read blog posts that are interesting and relevant to your business. Things that they normally do not see or know. Things that you guys are good at.
For example, if you are an Online Ad-Network Company in Asia, it would be great to know things like
- average click-through rates on banner types in Asia
- future of banners, what type of banners are becoming popular, why?
- regional studies on banner blindness, which banners are clicked most when placed in top, left column, middle etc.
- what type of websites make the most money (i.e news, forums etc)
- Banner standardization problem in Asia…. and many more related topics
It’s a fact that people do not like ads and they hate it when they appear inside blog posts
It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…
So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.
There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.
There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.
I was downloading some great web2.0 icons from WebDesignerDepot.com but was not able to proceed with my download until I had to join their RSS. I thought it was creative, even though I found it a bit forceful.
Here is how they have done. Download links were password protected, and they have placed the “password” in their RSS posts.
The password could only be seen at the end of every post on RSS feed (see below).
Actually, I didn’t mind signing up for their RSS because the blog is excellent. Therefore, I believe this tactic will work well on blogs that have good content and not so much on the blogs that have poor content. Because subscribing to good blogs is not a big deal for many users.
So, that’s one way to increase the RSS subscriber count.
Writing blog posts comes naturally to some people, but some struggle to write and convey their message effectively. Following some of the tips below, can improve your blog posts’ quality.
Get to the point, will you?
It’s very important that you get to the point in the first few sentences of your blog post. If you cannot do that (perhaps the topic is too broad) then at least give an abstract of what you will be talking first. This is to get the attention of the reader from the beginning, and to give them the idea on what the blog post will be all about.
So, don’t write few paragraphs building a base for your punchline in your post. Leaving the most important part of the post to the end is a bad idea. Unless you are some politician or celebrity, you want to grow your blog’s readership and reach, and by beating around the bush in your blog posts, you will only hinder your blog’s growth. Because new readers generally don’t read posts that they don’t know what it is talking about, and they don’t have the time to to figure out what it’s talking about by reading few paragraphs.
Use simple words
If your blog is about helping others or teaching them, or sharing your experiences so that they can benefit from it. Then you have to use simple words that everyone can understand. For example, if you have these two different words with a similar meaning to describe a man “sagacious” and “wise“. You should choose “wise man“.
You know what I am talking about right? Again, you don’t have to unnecessarily degrade your speech with primitive words. This is not meant by “using simple words”. It depends on your audience as well. But all else equal, you have to pick words that won’t confuse your readers or won’t make them think what the word means. Try your best to make your sentences flow smooth. Continue reading