Author info: This post was guest blogged by Alan Johnson, the author of The Online Business Handbook.
There is a huge difference between blogging and simply running a static website, not realizing that would be one of the biggest mistakes you could ever make. Blogging takes the visitor-webmaster relationship to a whole new level, not taking advantage of that would simply be a shame.
How Do You Treat Your Readers?
As a blogger, seeing each and every reader as a close friend and acting accordingly is definitely a must. It’s important that you see beyond conversion rates, it’s important that you build a solid relationship with the person behind each internet connection.
Treat them with respect and the results can and will be more than worth it. Don’t, and it’s only a matter of time until an inevitable reality check will make you wish that you had been wiser. In the end, a reader who doesn’t feel respected will simply leave or, in other words, if you don’t respect your readers, you can rest assured that there are more than a few competitors who will gladly take over.
Being Self-Absorbed is Not the Way to Go!
If you think that it’s all about “you”, then I am afraid that your approach is 100% wrong. No, being a blogger is not about how you can make money, it’s all about how you can provide value to your readers. Money and everything else comes afterwards.
Visitors don’t drop by because they want you to make money, they drop by because they are interested in quality information. Take yourself as an example, how many websites do you visit because you want the webmaster to make money? I am convinced that the answer is more than clear. Yes, the websites you follow on a regular basis are most likely making money, but that’s because they provide value to each reader.
Don’t make the mistake of thinking that, as a blogger, you always have to come first, because that is definitely not the way to go. Sure, you may think that writing quality articles is hard and that publishing them on a regular basis is even harder but, no matter what perspective you were to see things from, you have to understand that:
Readers Come First
If you publish quality content on a regular basis, visitors will gladly drop by on a regular basis. If you don’t then they will simply stop, that’s the way things stand. Yes, you can make a lot of money as a blogger but you have to understand that, if you want that to happen, catering to the needs of your readers first is the only way to go.
Sure, it won’t exactly be a piece of cake, but the results can and will definitely prove to be more than worth it if you do your job right. If you are interested in reaping the rewards, having the right attitude is always a must and, in the end, searching for the easy way out will get you nowhere. What about you, what’s your attitude as a blogger? Who comes first?
Best wishes,
Alan Johnson



Is blogging really that demanding in terms of time? Of course not, being a blogger can be as easy as it gets: you can set up a free blog in a matter of minutes and there you have it. But if you want to be a successful blogger, if you want other people, aside from family members and friends to visit your blog, that’s when it gets tricky. You can write brilliant blog posts and it will do you no good if other people don’t know about your resource.


So, for example, according to 80/20 rule, we can say that 80% of the traffic comes from the 20% regular readers (see pie chart to the left).





Recent Comments