80/20 Rule, and How it Applies to Blogging

You all have heard about the “80/20 Rule” right? Which states that, for many events, 80% of the effects comes from 20% of the causes.

Example: 80% of your sales comes from 20% of your clients. Or 80% of the total profits come from the efforts of 20% of your employees in the firm. Or the majority of the earth’s species are located in 17 countries, out of total 240+ countries..

While it’s a general rule, it does apply successfully to many circumstances. We can also apply it to blogging.80/20 rule So, for example, according to 80/20 rule, we can say that 80% of the traffic comes from the 20% regular readers (see pie chart to the left).

We can also say that 80% of your blogging income comes from 20% of your advertisers (these are regular advertisers too, keyword is “regular”).

Finally, many of you can agree on this, that 80% of the comments on your blog are done by the 20% (regular) readers.

Thus, once you have clearly grasped the 80/20 rule and its affects on your blog, you will be able to work more efficiently. Because now you can concentrate on that “20%” more. That means paying more attention to your regular readers and worrying less about those accidental visitors, even if they make up 80% of your total unique visitors (per day/month/year). Because at the end of the day, this 20% are the one who is delivering you 80% of the total traffic your blog gets.

Similarly, you can strengthen your partnership with your 20% advertisers that bring you 80% of the total income that your blog generates.


I think in this “time-scarce” era, this rule is a golden rule that many of us can benefit from. It can make us more efficient, and our efforts more effective. Because by identifying our “important 20%”, we won’t be wasting our energies on things that bring no result.

However, here we should note that, we should not totally ignore the other 80% – we just have to allocate our time and energy according to its importance.

Have you been applying 80/20 rule to your life? How about to your blog?