Showing ads only to people who came from Search Engines

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Posted in » Blogging Tips, WordPress - by Ades on August 11th, 2009

It’s a fact that people do not like ads and they hate it when they appear inside blog posts ;)

It’s also fact that bounce rate for traffic from search engines is very high. Most of the time it’s above 60% for any blog. That means these people search for something in Search Engines, see your blog in the results, come to your blog searching for whatever they have searched, stay there for 5-20 seconds and then they are gone. Let’s hope that they have found what they were looking for…

So, how about showing ads to these bouncers only and not to your regular readers? Seems like a good idea.

WP Plugins

There are few plugins which can do that. The newest being the DailyBlogTips’ Search Ads plugin. It’s a simple plugin with simple interface. You install it and put a code that you want to show to visitors from Search Engines or from any site for that matter. Actually you can put any code in the HTML field; welcome message, subscribe to RSS message etc. But of course, for monetization purposes you will put Google AdSense ads.

There is also a more advanced plugin from Ozh called Who Sees Ads. With this plugin you can tweak the behavior of your plugin more accurately.

Plugin In Action

I have implemented Search Ads plugin on my Malaysian Island Review project. For example if you go to http://www.malaysianislandreview.com you will see a clean website without ads. But if you go through Google or other search engines, you will see an ad on top of the page. Example: Click this Redang Island Review and click to my website on the search results page. See what I mean?

I have yet to implement it on AdesBlog though, maybe I won’t. I just see that implementing in Malaysian Island Review makes more sense, since most of the ads are shown about holiday packages to that particular island. People might actually find those ads useful :)

What is your opinion on these kind of plugins?

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17 Responses to “Showing ads only to people who came from Search Engines”

  1. By how to make money on Aug 11, 2009

    These are 2 great tools. I will check both of them out. Thanks for posting about these plugins.

  2. By Julian on Aug 11, 2009

    I see Google ads when going to the site directly and when going thru a Google search….

  3. By used tires on Aug 11, 2009

    Awesome plugin! I’ve been thinking of getting a plugin to do this function! I will have to use the “Who Sees Ads” though because I need a more extensive plugin =D

    Till then,

    Jean

  4. By Fatin Pauzi on Aug 11, 2009

    Well, it’s a great plugin. Does the plugin only hiding the Google Adsense ads?

  5. By Best CSS Gallery on Aug 11, 2009

    These plugins look like useful ones

  6. By Another Blogger on Aug 11, 2009

    I agree with your first Paragraph. About the ads, that is a great Idea but sometime blogger wants everybody to see their ads even some people hate!

  7. By Get 3 Quotes | 3Q on Aug 11, 2009

    It definitely makes sense to do things this way, As you were saying, people coming to your Malaysian Island Review site from search engines might well be looking for the option ofered by the ad, whilst your regular visistors are not interested, and the less ads for them the better. Great idea, I’d like to see the analytics after you’ve run this for a while.

  8. By mp3 tunes on Aug 12, 2009

    This is a very sensible improvement … it makes no sense to show advertisements constant readers ..

  9. By Ades on Aug 12, 2009

    @Julian, I think the plugin is designed that way, did you click on the google link first? if so you will see the ads for about an hour after you have visited the site from search engines. After that when you enter the site directly, you won’t see any ads.

  10. By Ades on Aug 12, 2009

    @Fatin, you can put any text in the text field actually, not only ads.

    @3Q will do… but the project is not high traffic yet, so the results might be visible after some time only

  11. By DSL on Aug 13, 2009

    I think the plug in is cool but what about people who are trying to create some sort of brand loyalty or if they like a product they want to promote it for one reason or another. So this plug in is definitely not for everyone.

  12. By living room furniture on Aug 13, 2009

    why do you have to hide the ads? what if somebody wants the ads?

  13. By merah on Aug 22, 2009

    great. I will try this at my new website.

  14. By abrablog on Aug 26, 2009

    good. I like to give a try first.

  15. By Miami Web Design on Sep 5, 2009

    Its a good idea.
    Now i will use it in my new website.
    Thanks for sharing.

  16. By clickonpost on Feb 13, 2010

    Interesting.. Yes i don’t like ads too when i visit some page because its harder to read some information. But on other hand if you are good web designer you can find good place where to put add what works fine and in same time not be hindrance for visitors.

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