Creative Ad: Fitness First

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Posted in » Marketing, Personal - by Ades on March 20th, 2009

Would you sit on this FitnessFirst bus-stop? I wouldn’t… because once you sit on the bench it automatically shows your weight on the big screen to everyone to see! Creative huh?

I wouldn’t sit on this bus-stop because I am on the heavy side at the moment… I even bought a treadmill last year but somehow haven’t used it yet :) but I made a promise to myself that I will exercise soon (even bought a sauna suit last week). Will let you know on my progress in the future.

Ad Source: http://directdaily.blogspot.com

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17 Responses to “Creative Ad: Fitness First”

  1. By PS3 on Mar 20, 2009

    Oh, no!

    There is no way for me to sit on this. I would rather stand for two hours, then sit there. Unless you put heavy looking bag on your knees - can always say - oh guys, my bag is 40 kg :)

  2. By China Travel Service on Mar 20, 2009

    This is really a creative way of advertising, it is not only good for create awareness and also easy for buss company or municipal government to accept/approve it because it provides a value/benefit for someone while advertising, most of the advertisement utilize/waste others time/money/resource for advertising agents own benefit, which is not fair.

  3. By CSS web design finder on Mar 20, 2009

    Good luck to you with the exercises, I know how hard it is to make yourself do them. But the result is worth the effort

  4. By Milo on Mar 21, 2009

    Well its definitely an incentive to walk or cycle!

  5. By mirlme on Mar 21, 2009

    its all about health..
    healthy life make a healthy living..

  6. By earnword on Mar 22, 2009

    ehm..fitness first? ehm..

  7. By iPhone PAYG on Mar 22, 2009

    I don’t think they should discourage people to use the bus. After all, isn’t the bus better for the environment (than your own vehicle)

  8. By Gino Orlandi on Mar 23, 2009

    Very clever ad and good luck with your weight loss! I really need to stop drinking soda 0.0

  9. By Marisha Adams on Mar 23, 2009

    WOW.. what an advert. They definately get 10/10 for creativity, but I’m not so sure if people would sit on the bench and then say.. “hmm I must join fitness first”. I think a lot of people may be slightly offended!!! It is funny though and to be honest, it might provide a reality check for those people who could do with losing a bit of weight.

  10. By Minnesota Attorney on Mar 25, 2009

    A bus stop like this raises privacy concerns if those who sit there don’t realize that their weight is being published to anyone in the general vicinity.

  11. By Insolvency on Mar 25, 2009

    Creative adverting helps in boosting the brand image and its retention level with the its consumers response.

  12. By perfumes on Mar 25, 2009

    No! I don’t sit here!!! y don’t like other people know my weight!
    Viv

  13. By Free Macbook on Mar 27, 2009

    Lets hope they dont put one outside of mcdonalds……

  14. By Ades on Mar 29, 2009

    yes i agree, it definitely raises privacy issues…

  15. By JoeBingo on Mar 30, 2009

    I think its great - might embaraas some people into actually losing weight!

  16. By Cheap Mobile Calls on Apr 3, 2009

    It’s a great idea to market their gym. I always keep a look out for creative ways to market things, I like to see what some companies come up with!

  17. By Marketing Man on Dec 8, 2009

    The devil in me will make me want to tweak this to read weight rather optimistically. I can see lots of very neurotic people after that encounter. LOL


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