PDF: The Razorfish Consumer Experience Report
Posted in » Research, Social Networking - by Ades on October 31st, 2008
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The Consumer Experience Report is a report by Razorfish which documented the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). The study looks at:
- how people “live” online today;
- how Web 2.0 has changed consumer behavior;
- what is the real impact of the “social web”;
- what really drives online purchase habits (especially in a down economy);
- and who is really using the mobile web and what are they doing.
You can view the report online at feed.razorfish.com or download the PDF version here. If you are doing online marketing or interested in social networking and where it’s heading, then you shouldn’t miss this report.
PDF: http://www.digitaldesignblog.com/feed08.pdf
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By Jaseem Umer on Oct 31, 2008
Great survey. Thanks for linking Ades.
By Marketing Man on Oct 31, 2008
Very informative report. How accurate is it though?
By Ades on Oct 31, 2008
I think 1,000 people is a good sample size to make conclusive reports. Accuracy should be fine.
By jillcatrina on Nov 1, 2008
Social networks may be having trouble monetizing, but its not because their users are scared of advertising, according to a new Razorfish study released. The survey found that over three-quarters of respondents didn’t mind seeing ads when using their social network of choice.
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jillcatrina
Social media marketing
By YourDownline.co.uk on Nov 2, 2008
Great post, having a read through the report now