The Consumer Experience Report is a report by Razorfish which documented the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). The study looks at:
- how people “live” online today;
- how Web 2.0 has changed consumer behavior;
- what is the real impact of the “social web”;
- what really drives online purchase habits (especially in a down economy);
- and who is really using the mobile web and what are they doing.
You can view the report online at http://feed.razorfish.com or download the PDF version here. If you are doing online marketing or interested in social networking and where it’s heading, then you shouldn’t miss this report.
Great survey. Thanks for linking Ades.
Very informative report. How accurate is it though?
I think 1,000 people is a good sample size to make conclusive reports. Accuracy should be fine.
Social networks may be having trouble monetizing, but its not because their users are scared of advertising, according to a new Razorfish study released. The survey found that over three-quarters of respondents didn’t mind seeing ads when using their social network of choice.
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jillcatrina
Social media marketing
Great post, having a read through the report now
Such studies helps both the buyers and the sellers on many aspects. The Razorfish theory is new to me so I found the post very informative. Social networking definitely is here to stay and its important for us to know how to be well informed about social networking and where its heading so that we can take benefit ourselves.