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Study: Blog Influence on Consumer Purchases

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BuzzLogic, a social media analysis company and ad network, revealed the results of its Harnessing the Power of Blogs survey, a BuzzLogic-sponsored research study of more than 2,000 online consumers in the US conducted by JupiterResearch, a Forrester research company. The study aimed to uncover changing behavior around blog discovery and consumption, how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior.

Here are some of the findings:

• Blogs influence purchases: 50 percent of blog readers say they find blogs useful for purchase information.
• Blogs sway more purchases among readers than social networks: More frequent blog readers say they trust relevant blog content for purchase decisions than content from social networking sites.
• Niche focus ups influence factor: For those who have found blog content useful for product decisions, more than half (56 percent) said blogs with a niche focus and topical expertise were key sources.
• Blogs go beyond tech: Outside of technology-related purchases, for which 31 percent of readers say blogs are useful, other key categories include media and entertainment (15 percent); games/toys and/or sporting goods (14 percent); travel (12 percent); automotive (11 percent); and health (10 percent).
• 40 percent of blog readers have taken action as a result of viewing an ad on a blog; 50 percent of frequent blog readers say this is the case.

As you can see, blogs are very powerful when it comes to influencing people - especially for online purchases. As the study found (see highlighted text up) blogs are also more influential than social networking sites. That basically means more income from advertisements for bloggers in the future :)

Source: click here