Levi’s next strategic move?
Few days back I bought a new pair of jeans from Levi’s to replace my old one. Today I see this graph and I am thinking to myself “man I have wasted 2866 gallons of water“.
I do feel bad about it since there are more than 2 billion people who do not have access to clean water.
The World Bank reports that 80 countries now have water shortages that threaten health and economies while 40 percent of the world — more than 2 billion people — have no access to clean water or sanitation. source
Water shortages are likely to be trigger for wars, says UN chief Ban Ki Moon source
Since the future holds more water related problems, and since more and more people are becoming environmentally aware. Do you think jeans industry will have a major crisis like the diamond industry had?
And since Levi’s is the major player in the jeans industry and since it’s well known for its high quality jeans (and not for any of its other products) I think the firm will have a tough time dealing with this problem. Because as you can see, in order to produce a pair of jeans you need 2866 gallons of water!
What is your thoughts on this issue in general? As for Levi’s, I am sure the company will try not to abandon their jeans line. So what could be Levi’s next strategic moves regarding this issue?
Update: here is how the jeans are produced (and water spent/wasted) click here
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By Tom - StandOutBlogger.com on May 29, 2008
Obviously the water isnt going into the jeans so what is stopping them from recycling the water?
By Dining Tables on May 29, 2008
The information has not taken into account precisely the point raised by Tom. This is vital if alarmist information is not to be disseminated among unsuspecting people.
By shawal on May 29, 2008
When the buying stop, the wasting can to….
By OMSH on May 30, 2008
Yeah, I want more information. What if that water was used to produce 2866 pair of jeans? Or what if it is still being cycled through?
By Ades on May 30, 2008
shawal is right, best way to stop is to stop buying, but as tom said maybe they can come up with a recycling system.
By PS3 on May 30, 2008
Every day there is another story of the way that we are draining the World of natural resources.
I’m not convinced that enough people would stop buying to make a difference but we have to start somewhere.
By Eva White on May 30, 2008
Every product you use can be used to make you feel guilty for using it. As long as you dont waste stuff intentionally I think you have as much right to live a fulfilling life as the guy trying to make you give up wearing jeans.
By wendy on May 31, 2008
Not something I usually think about but perhaps we should
By Nicole Price on May 31, 2008
A lot of environment related reports are released every other day. How many actually make people change their ways is the question. I doubt this is going to make people wear any less jeans.
By Rajaie AlKorani on Jun 1, 2008
I don’t think that the world is going to continue fighting over oil for any longer, it’s water that they can’t live without.
By ipod touch on Jun 1, 2008
Almost 3000 gallons of water for one pair of jeans? That really is incredible. If you were to ask someone, “what do you think uses a lot of water to make?” somehow I don’t think jeans would be on their list.
This seems similar to the stories of water parks which are being built in extremely dry places in America.
John