MarketLeverage Team - smart advertisers
Guys at MarketLeverage.com are quite creative. They have found a novel way to get mentioned on top blogs like problogger (46K+ readers) and shoemoney (16K+ readers) with a small investment that the team themselves will enjoy wearing. They purchased these two blogs’ t-shirts and wore them and sent a picture of the whole team wearing the t-shirts. Guess what? They got dedicated post on both blogs. That’s what we call a win-win situation. MarketLeverage (win), two blogs (win).
Shoemoney t-shirts are just $5.00 each for both men and women, and problogger t-shirts are $17.99 for women and $23.99 for men. So, LeverageMarket spent about $50 on shoemoney and $132 on problogger (unless they bought double logo t-shirts, which are more expensive). It’s a fraction of what you would actually spend to get publicity on these high-traffic blogs, if you were to go through normal conventional way of advertising.
Moral of the post: Be creative!
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By SEOrious Results on Apr 11, 2008
Creativity is key to garnering links via unusual means. The T-shirt group photo is one helluva way to get mentioned on a prominent blog. Pity this trick can only be tried once! Point well taken though!
By Dining Tables on Apr 11, 2008
Smart, very smart indeed. Very creative.
By Recliner on Apr 11, 2008
Smart of them indeed and at very little cost to themselves. After all the money they spent on the tshirts was not a waste, they get to wear them. Real good idea!
By Elections photos on Apr 11, 2008
Nice move :) But you can buy only one or two t-shirts and compose picture with picture editor. :)
By Debby Banning on Apr 12, 2008
Thanks for the post about us!! We appreciate it! :)
By Marketing Man on Apr 12, 2008
I think its a great team building exercise.
By zaki on Apr 12, 2008
Great idea and very practical as well. As for me, i have team up with other 2 local bloggers who run the blog in English. Although we don’t have a team like Problogger and Shoemoney, we are trying to leverage our marketing by teaming up and launching a program called “Threesome Contest”. The first part was terrific and now we are planning for the next stage (June) and we plan to give away T-shirts. We hope to be more successful this time… And at the same time, I look forward for more creative out of the box idea to increase traffic….
By Fitness Site on Apr 12, 2008
lol. yes great way for free/cheap promotion.
I am going to try that too. :D
By Scott Sweeney on Apr 12, 2008
This is not unlike how bands in the music industry work ‘grassroots’ promotion.
When I was in a band, we would make friends with ‘bigger’ bands and give them shirts for free. They in turn would wear them on stage. It actually brought a surprising amount of attention to the band :)
Great and excellent post! :)
scott
By chinedu on Apr 12, 2008
This is pretty creative.Good job done there
By shawal on Apr 13, 2008
Creative thinking comes with creative input…
By Rice Blogger on Apr 14, 2008
that is a great marketing tool
By Eddie Poh on Apr 14, 2008
I start to understand about marketing and link bait as well :) It’s the nice gesture that matters.
By chinedu on Apr 14, 2008
ARe those pics real or generated?
By Television on Apr 15, 2008
Creativeness makes the success.