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Finding opportunity in a crisis

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There is opportunity in every crisis. Isn’t that right? For example, some people were flocking the island of Bali, Indonesia, after the bomb explosions. At that time, my ex-colleague traveled to Bali too. When I asked him why he was going there, and whether he wasn’t afraid for his life, his response was; “it’s less likely that there will be another explosion, and everything is cheap there at the moment”.

He was right, there wasn’t another explosion. And he had a great time with his family. Similarly, in every crisis there is opportunity, and it is applicable to online crises as well.

Post PageRank Crisis

I am sure it’s still fresh in many of your memories, the recent PageRank crisis. After two waves of Google punishments, many blogs which sold text links were left with PR 0. For blogs that didn’t have traffic, content or regular readers, it meant absolute death. Therefore, most of the blogs did what Google wanted them to do - to abandon their source of income, in many cases the only source of income (i.e income that comes from text-link selling). Being compliant to Google’s demands meant using “nofollow” tags on links, leave TLA, LinkWorth, ReviewMe and other similar programs.

Opportunity in PageRank Crisis

Google hit hard on bloggers who sell text links, Google also hit hard on websites that offer text-link selling services. Many blogs gave in to Google’s demands, but almost none of the websites that offer text-selling services abode by Google’s rules. What’s this information tell you?

That means there are less blogs who are participating in these services at the moment. And as you have already guessed, it’s an opportunity for you to earn more if you stay back and use these services. So, if you still use TLA and LinkWorth and ReviewMe… you have better chance of making money than before, meaning before the Google PR crisis.

At the moment, I am running 10 links from LinkWorth, and 5 links from TLA. Actually, I am running more links from LinkWorth now, than when my blog’s PageRank was 7 before. Having a high PR is good, but having (or rather retaining) the source of income is better. Therefore, I don’t think I will be going “nofollow” in the near future, and leaving TLA and LW.

What have you done regarding Google’s demands? Have you complied? For those who stayed with TLA and similar websites, have you been earning more money now?