The power of repeating your idea (over and over again)
What I learned from the book “The Automatic Millionaire” by David Bach can actually be summarized in one sentence, and that is: “If you want to be rich, automate your savings”. But in this post, I want to talk about something else that I learned from this book.
Repetition works
Do you wonder why those pages which sell various eBooks and affiliate programs are very long? You scroll and scroll and scroll… for me I have never bought anything from such pages, but the fact is those pages work.
“A lie told often enough becomes truth†Vladimir Lenin
Lenin was correct, when you keep repeating something over and over again, people actually start to believe in it, that, what you are telling is actually the truth. That’s why those ebook pages are so (extremely) long, giving you all kinds of screenshots and facts, that other people who have purchased them already became so successful. And that you should be the next one to purchase it. And that they are giving you 70% discount if you buy now.
And this is the exact same strategy that is employed by David Bach in his book. He keeps repeating over and over, the same thing in different words, in different stories, under different headings. If he has just wrote on his website or made a speech and told the audience: “If you want to be rich, automate your savings”. Do you think people would believe and follow his advice? The answer is most probably “no”.
Example on the net
One of the bloggers who have used this strategy (repetition) successfully is none other than John Chow. He never fails to mention and remind people about his advertisement options on his blog. He also makes sure that people actually believe in what he is saying, in other words he tells it confidently that if you get a review from me, your business will grow many folds.
And as we can see, he is doing pretty good at convincing people to keep advertising.
Real Life Example
Real life example (that actually took thousands of lives) is CNN and WMD in Iraq. Didn’t CNN made us all believe that Iraq actually had WMD? Media was used by the Bush Administration to make people believe in what they wanted them to believe, that Iraq had Weapons of Mass Destruction. They repeated their accusations against Saddam over and over again over the media, and at the end, people all over the world actually fall into his trap. (man Lenin was right!)
As a result, the war claimed thousands of lives, thousands more were left as widows and orphans, and millions more were left homeless.
Conclusion
So, as you can see, repeating your idea over and over has almost hypnosis like effect on people. That’s why we all are bombarded with ads (online and offline) all the time.
Therefore, if you want to convince people to believe in your ideas, you need to repeat your idea many times over the period of time. Writing one good post (if you are blogger) is not enough, you need to follow up on that post and repeat it from time to time in your other posts.
Note: Use this strategy responsibly. Don’t follow the footsteps of Mr.Bush. Don’t try to convince people in something that is not true.
Related Posts
- google chrome
- Popular Posts
- Search over 7 million patents before you make a product
- Guy Kawasaki and AudioComments idea
- Tray Commander
By Un Subscribing on Dec 21, 2007
I thought this was a great article until I got to your distasteful political views.
There are plenty of meta blogs out there; I think I’ll read them instead.
By Ades on Dec 21, 2007
Everyone has their own political views, I think we should respect each others’ views and accept the differences. We should learn to agree to disagree.
Anyway, thanks for commenting and reading AdesBlog (even if it was your last one).
By Shawal on Dec 21, 2007
Goodday Ades,
I truly agree with this repeating tactics…
I has watch one show that how to make your 5 audience to choose the same pattern….
The tactics are repeating the same thing at the audience many times….
So, from five audience that he ask, all five choose the same pattern……
I really agree with this post…..
By Katrina on Dec 22, 2007
I visit your blog because of the helpful tips and advice on blogging well, not to be fed political propaganda. So I’m also unsubscribing. We can “agree to disagree” all day long, but spewing anti-Bush bile while calling it fact is quite another thing. Apparently you feel that the “power of repeating things over and over” will lead people to believe your clearly rehashed liberal talking points. But all that really does is annoy those of us who know better.
By Shawal on Dec 22, 2007
Un Subscribing & Katrina !!!!
What Ades writing here i think is just an example of being honest on what is he thinking about this world craziness…..
This is just his opinion…. Same goes to me… Why did “they” have to ATTACK without having any evidence on what they are doing…
you@%*k!!!
I’m still going to subscribe to Ades blog…..
Just for one honest opinion and you are already become so polite to your country…….???
Mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm………….
ARE YOU???????
By Ades on Dec 22, 2007
Shawal, thanks for your support! Please let them unsubscribe if they wish. My thoughts are not going to change because of that.
Loss of single life is much more painful for me than the loss of any number of RSS subscribers. And it’s even more painful when it’s innocent women’s and children’s life are lost.
By Katrina on Dec 22, 2007
I just had to come back and see the retorts to my comment. I’m always entertained by hypocrisy. You are right about one thing, Ades…it is painful when innocent life is lost. So what about the 40 million+ innocent babies who have been murdered by their selfish mothers through abortion? I don’t see you coming to their defense. Oh, but that’s the woman’s “choice” - right? Well then, let’s just say it was our President’s “choice” to go into Iraq and save their people from a horrible dictator.
By Nick Ramsay on Dec 22, 2007
Ades, I agree with you 100%, but away from politics, you’re absolutely right about repetition. You see it in television advertising all the time, like in Japan when they play exactly the same commercial back-to-back!
By Ades on Dec 23, 2007
Hi Katrina, first of all, how can you accuse someone of hypocrisy if you do not know his stand on particular issue?
I have no intention to argue about all kinds of things here. If you want a healthy discussion please email me at abdylas(at)gmail(.)com and we can discuss them in detail.
Otherwise if you are here just to argue, then I don’t think I can continue.
By Rus on Jan 28, 2008
935 false statements !!!
Sorry not about this post, but to emphasize the example given by Ades:
President George W. Bush and seven of his administration’s top officials, including Vice President Dick Cheney, National Security Adviser Condoleezza Rice, and Defense Secretary Donald Rumsfeld, made at least 935 false statements in the two years following September 11, 2001, about the national security threat posed by Saddam Hussein’s Iraq.
Full report here:
http://www.publicintegrity.org/WarCard/Default.aspx?src=home&context=overview&id=945