How to prepare for software demonstration

Joel Spolsky has a nice set of tips on what to do when you are doing a demo of your software to public. It’s a must read article for those who have a digital product.

Get the nicest venue in town. Big, shiny, sparkly, modern, glass and marble and wood everywhere. Your prospective customers start out with no visual image to associate with your company. The demo is the one image that’s going to stick in their head. It has to be nice…

Dress exactly one level better than your audience. Too dressy, and you’ll look like you think you’re better than your customers. Not dressy enough, and the audience will get the feeling that you don’t really care…

Read the whole article here.

Joel is a founder of Fog Creek.



3 Comments on "How to prepare for software demonstration"

  1. shawal says:

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  2. Ades says:

    Shawal, thanks for your support! I appreciate it. I will try my best, but it seems that my opponent is quite strong. But that won’t discourage me from competing till the end.

  3. Thanks for sharing with us the article. I’ve been looking for tips on how to do demos. I could definitely use this when the time comes that I will have to present already.

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