How to prepare for software demonstration

Posted in » Advice to Businesses, Marketing - by Ades on November 18th, 2007

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Joel Spolsky has a nice set of tips on what to do when you are doing a demo of your software to public. It’s a must read article for those who have a digital product.

Get the nicest venue in town. Big, shiny, sparkly, modern, glass and marble and wood everywhere. Your prospective customers start out with no visual image to associate with your company. The demo is the one image that’s going to stick in their head. It has to be nice…

Dress exactly one level better than your audience. Too dressy, and you’ll look like you think you’re better than your customers. Not dressy enough, and the audience will get the feeling that you don’t really care…

Read the whole article here.

Joel is a founder of Fog Creek.


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2 Responses to “How to prepare for software demonstration”

  1. By shawal on Nov 19, 2007

    Ades, it seem that you are at the back of your competitor on iblogcup…. What you gonne do??

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  2. By Ades on Nov 19, 2007

    Shawal, thanks for your support! I appreciate it. I will try my best, but it seems that my opponent is quite strong. But that won’t discourage me from competing till the end.

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