Rubicon - one stop publisher program center
To describe Rubicon in a few words. It’s the Commision Junction of all publisher programs. You know Commission Junction right? It’s a system that has thousands of affiliate programs.
Well, Rubicon now is trying to be CJ for publisher programs. When you sign up for Rubicon, you will be able to serve Google AdSense, Yahoo Publisher Program, Tribal Fusion, Chitika, Azoogle, Feedburner…etc (300+ ad networks in total) All with one script! You paste one code in your website and the Rubicon code will optimize the various network ads and display the highest earning banners/ads first. That way, you will be using your inventory in the most optimized and effective manner. No impression (at least less waste in your impressions/banner views) gets wasted. That’s the idea here.
I personally think that’s a great idea. I would love to manage all my publisher programs from one place and show only the highest earnings ads to my users. At the moment, I can only set one network as the default and the second network as the alternative. So here, the first network which is the default network, gets the priority, eventhough the second network might have higher earning ads in it. That’s bad, since you are loosing potential income here.
Open for beta
Rubicon Project currently open for beta. I am guessing they won’t be accepting everybody who applies for it. Maybe they will get sites that have very high traffic and already running many ad networks. This is because some publisher programs like Tribal Fusion are very difficult to apply, whereas others like Google AdSense and Chitika are easier. So they might try to get the sites that are already running networks like Tribal Fusion. Anyway, no harm to apply… apply here www.rubiconproject.com (not an affiliate link, not a paid review).
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By Scott on Oct 14, 2007
Thanks for posting about this company. I had not reviewed their information or even seen their site yet… looks like it could be very interesting. I certainly need more organization in my ad programs, this may work quite well. Thanks again, Scott