Guide on blog posting frequency - part 2
Guide on blog posting frequency - part 1
Part 2 - Current post
Guide on blog posting frequency - part 3
Yesterday I talked about blog posting frequency for sites that want to increase their traffic, RSS subscribers and PR. If you have missed it, I recommend you to read it, just scroll down the page or click here for part 1.
In this part I will talk about the remaining two objectives 2 and 3 respectively:
- Increase traffic, increase RSS subscriptions, increase PR (talked in part 1)
- Establishing authority in certain field
- Diary, ramblings, personal blog, hobby
2. Establishing authority in certain field
If your objective is to establish authority in certain field on the net, i.e if you want to become the expert in your field, then you don’t need to write everyday, let alone post up to 3 posts a day. Instead you should concentrate on producing very well researched articles, guides, and books in your field. Writing one post a week would be more than enough.
Please note that, if your objective is to establish authority then you are not after traffic to your blog, neither after increasing your blog’s pagerank. So posting everyday actually will be a disadvantage for you. Because, due to time constraint (given 24 hours) you wouldn’t be able to write well researched article every single day.
Take Jakob Nielsen, web usability expert for example. He produces one or two articles per month. That’s right, only 2 articles a month.
But how about my traffic and pagerank?
Well… you shouldn’t worry about them, just let them take its own course. Because these elements (traffic and pagerank) will always follow the quality work. For example Jakob Nielsen’s site has a PageRank of 8 and it’s in Alexa Top 15K. His conferences are attended by hundreds of people and he makes tons of money too!
Therefore, if you want to establish authority in your field, you need not to worry about the frequency of your posts. Just keep on publishing quality work whenever you can and let the traffic and pageranks take their own course. If you are really good in your field, then rest assured your blog/site will turn to a beehive soon - attracting web traffic.
3. Diary, ramblings, personal blog, hobby
Most web diaries and personal blogs about ramblings and hobbies are updated daily. And in other times they are left without any new posts for days. That’s a normal phenomenon in this category. Because there is no obligation from the owner of the blog to post regularly. And for this reason, there is no post limit on this category. It should be totally up to you when to post and when not to.
When you don’t post, people would just assume that you are busy and expect you to blog about it later. Your regular readers also would be a close circle that is related to you or your family. Since it’s a personal blog you can blog about anything too, unlike other niche blogs.
For example family blogs will usually update when there is some events going on. Some family blogs would just update once a month, when there is another new baby in the family ;)
Personal Money Maker Blogs
How about personal blogs like mine (AdesBlog) that are in “make money online” category? The blogs that are personal but chasing traffic, rss subscribers and pagerank?
If your blog is a personal blog with this objective, then you should read part 1 of this article. Then as concluded in part 1, you will need to post at least one well written article per day.
And if you want to see a result (in traffic, rss or pr), post regularly for the next 3-4 months and I am sure you will see a lot of positive results. You need to take into account that the positive results will be directly related to your:
- quality of the posts
- expertise in the field
- style of your writing
- design of your blog (professional or crappy)
- does your blog have it’s own domain name (yourblog.com or yourblog.blogspot.com?)…etc
In Part-3, I will discuss the progress of AdesBlog and how blog posting frequency and other changes affected the traffic and number of rss subscribers.
Related Posts
- Guide on blog posting frequency - part 1
- Guide on blog posting frequency - part 3
- Post Frequency, Case Study on 5 Blogs - part 2
- Post Frequency, Case Study on 5 Blogs
- Weekend traffic is worthless to many bloggers?
4 Responses
to “Guide on blog posting frequency - part 2”
1 Trackback(s)
- Dec 8, 2007: AdesBlog.com » Blog Archive » Blogs with vision finish rich
By Karen Zara on Oct 7, 2007
First of all, thank you for your detailed reply to my previous comment.
Your tips about authority blogs surprised me a bit, because most bloggers tend to believe that if you want to become an authority in your field you must update as often as possible. Maybe they mistake quantity for quality, i.e. they think a real expert would be able to write often because he/she has a lot to tell about his area of expertise. But just like you said, it takes time to research and write a good article.
Thank you for not ignoring personal blogs. So many people out there imply that online diaries shouldn’t even exist because “they don’t provide value to readers.” It’s an unfair way to view things, in my opinion. So I’m glad that you took this category into consideration as you promised in part 1.
It’s also interesting to notice that you’ve even considered a different category: “personal money maker blogs,” which have their own needs and specifications.
I’ll be waiting for your case study. :)
By Ades on Oct 8, 2007
Thanks Karen, will be coming up with part 3 later today.
By Eva White on May 12, 2008
I keep telling my friend to ease up on her blog posts, but now I’ll have to quote you to her.