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Guide on blog posting frequency - part 1

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Guide on blog posting frequency - part 2
Guide on blog posting frequency - part 3

People often ask how many posts I should post per day? How many per week? The answer depends on what is your blog’s objective? What do you want to achieve with your blog?

I called it “guide” because I think I have pretty much solved the issue about the number of posts one should post per day, week..etc I have been testing it for the last 3 months and the results were identical to what I anticipated. Post frequency will depend on your blog’s objective. Generally we can divide the blogs into three categories according to their objectives.

Objectives

• 1. Increase traffic, increase RSS subscriptions, increase PR
• 2. Establishing authority in certain field
• 3. Diary, ramblings, personal blog, hobby

1. Increase traffic, increase RSS subscriptions, increase PR

This category dominates the internet, at least it dominates the “make money online” blogs. People want to have more traffic, more RSS subscriptions and higher PR, so that they can charge higher ad and higher paid review prices. The objective here is to make more money. The owners of these blogs want to make more money every month, if possible. But some of the bloggers in this category do not know their ppd frequency (post-per-day - i just made that acronym up ;). Basically they know their objective but they do not know how to achieve it.

This is how they want their graphs to look:

Post-Per-Day Frequency

If you are in this category and if you want to increase your traffic, RSS subscribers, and PR then you need to publish at least one quality article per day, or up to 3 (but not more than 3) posts a day. “Quality” is the keyword here. The idea is simple here. You want your regular readers to come to your blog as frequently as possible. That means you want them to visit at least once a day, if they visit few times a day, that is even better.

Question: Why would people want to check your blog every day? Because they want to read your quality posts, and they do not want to miss it. So here, you need to meet or exceed your readers expectations. If you under-deliver, that will be a disadvantage for you. And if you constantly under-deliver (i.e posting lots of paid reviews, posting irrelevant posts, posting too many youtube videos, writing not well researched articles…etc) then you can expect the number of your readers to decrease over time.

Everyday well written quality posts means, higher new RSS subscriptions too. Because when a user stumbles upon your blog, and sees that you have tons of great posts. For sure, he will bookmark it and he will subscribe to your RSS.

Question: Why not few posts a week, instead of eveyday? Some blogs do follow this principle even though their objective is to increase traffic, rss and pagerank. You need to realize that few times a week means few times visit by your regular readers. Your readers do follow your schedule, at least over time they will get to know your schedule and will follow that. If he/she has the perception that “ah, this blog posts few articles a week” then he/she will do exactly that, visit one or twice a week only. Because they will think they could read all your posts (that is 3-4 posts) that you posted in a week within one day only.

So, if you want your regular readers to visit your blog everyday, start writing at least one quality article per day. If you do that consistently (i cannot stress enough this, consistency is very important) for the next 2-3 months, believe me, you will see a sharp increase in your traffic, rss and hopefully pagerank too. If it’s a new blog with PR0, I am sure if you do that for the next 3-4 months, you will get at least PR3 or 4 for the next PR update.

Tip: If you post more than one article per day, then do not post them all at once. Give few hours between posts. Let the readers check back your blog after few hours to read your second article, and after few hours to read your third article…etc. Get the idea? ;)

• Guide on blog posting frequency - part 2
• Post Frequency, Case Study on 5 Blogs
• Guide on blog posting frequency - part 3
• Post Frequency, Case Study on 5 Blogs - part 2
• Weekend traffic is worthless to many bloggers?