Guide on blog posting frequency - part 1

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Posted in » Blogging Tips, Make Money, SEO & Promotion - by Ades on October 6th, 2007

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Guide on blog posting frequency - part 2
Guide on blog posting frequency - part 3

People often ask how many posts I should post per day? How many per week? The answer depends on what is your blog’s objective? What do you want to achieve with your blog?

I called it “guide” because I think I have pretty much solved the issue about the number of posts one should post per day, week..etc I have been testing it for the last 3 months and the results were identical to what I anticipated. Post frequency will depend on your blog’s objective. Generally we can divide the blogs into three categories according to their objectives.

Objectives

  • 1. Increase traffic, increase RSS subscriptions, increase PR
  • 2. Establishing authority in certain field
  • 3. Diary, ramblings, personal blog, hobby

1. Increase traffic, increase RSS subscriptions, increase PR

This category dominates the internet, at least it dominates the “make money online” blogs. People want to have more traffic, more RSS subscriptions and higher PR, so that they can charge higher ad and higher paid review prices. The objective here is to make more money. The owners of these blogs want to make more money every month, if possible. But some of the bloggers in this category do not know their ppd frequency (post-per-day - i just made that acronym up ;). Basically they know their objective but they do not know how to achieve it.

This is how they want their graphs to look:

Post-Per-Day Frequency

If you are in this category and if you want to increase your traffic, RSS subscribers, and PR then you need to publish at least one quality article per day, or up to 3 (but not more than 3) posts a day. “Quality” is the keyword here. The idea is simple here. You want your regular readers to come to your blog as frequently as possible. That means you want them to visit at least once a day, if they visit few times a day, that is even better.

Question: Why would people want to check your blog every day? Because they want to read your quality posts, and they do not want to miss it. So here, you need to meet or exceed your readers expectations. If you under-deliver, that will be a disadvantage for you. And if you constantly under-deliver (i.e posting lots of paid reviews, posting irrelevant posts, posting too many youtube videos, writing not well researched articles…etc) then you can expect the number of your readers to decrease over time.

Everyday well written quality posts means, higher new RSS subscriptions too. Because when a user stumbles upon your blog, and sees that you have tons of great posts. For sure, he will bookmark it and he will subscribe to your RSS.

Question: Why not few posts a week, instead of eveyday? Some blogs do follow this principle even though their objective is to increase traffic, rss and pagerank. You need to realize that few times a week means few times visit by your regular readers. Your readers do follow your schedule, at least over time they will get to know your schedule and will follow that. If he/she has the perception that “ah, this blog posts few articles a week” then he/she will do exactly that, visit one or twice a week only. Because they will think they could read all your posts (that is 3-4 posts) that you posted in a week within one day only.

So, if you want your regular readers to visit your blog everyday, start writing at least one quality article per day. If you do that consistently (i cannot stress enough this, consistency is very important) for the next 2-3 months, believe me, you will see a sharp increase in your traffic, rss and hopefully pagerank too. If it’s a new blog with PR0, I am sure if you do that for the next 3-4 months, you will get at least PR3 or 4 for the next PR update.

Tip: If you post more than one article per day, then do not post them all at once. Give few hours between posts. Let the readers check back your blog after few hours to read your second article, and after few hours to read your third article…etc. Get the idea? ;)

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44 Responses to “Guide on blog posting frequency - part 1”

  1. By Karen Zara on Oct 6, 2007

    I can’t hardly wait for the next part of this article. Especially because you won’t limit yourself to writing about the obvious “make money online” niche.

    Just a question: why have you implied that one shouldn’t post more than 3 quality posts per day? Why wouldn’t 4 or 5 be a good amount? Maybe you meant that more than 3 would be too much, but I just want to be sure. ;-)

  2. By Ades on Oct 7, 2007

    Hi Karen,

    Thank you for your feedback. First of all, it would be really difficult to write 4-5 good posts a day, when I say good posts, I mean lengthy, well researched posts. Secondly, it would be difficult for your readers to read that many posts a day, especially when you are writing long posts. You need to consider your readers’ time as well, they have other blogs to read too. Therefore 1-3 posts per day is a good frequency. Actually 3 long posts still can be overwhelming, so having a combination of long and short posts up to 3 posts per day is a good practice. Finally, please note that it’s my personal opinion only, it’s definitely not to be used as a guide for every blog.

  3. By Maki on Nov 6, 2007

    “If you are in this category and if you want to increase your traffic, RSS subscribers, and PR then you need to publish at least one quality article per day, or up to 3 (but not more than 3) posts a day.”

    I wouldn’t really agree with this mentality. I don’t publish daily, yet my traffic/subscribers have been going up consistently. Posting daily is not necessary to increase your RSS subscribers, I can tell you that for sure.

    I’m not sure why you correlate PR to posting frequency as well. It seems like an irrelevant factor to consider. And if you truly want to ‘increase your PR’, why not publish quality, link-worthy articles every few days instead of writing daily posts which will inevitably be repetitive in some way?

    These sort of articles are the ones that you get you the most subscribers and links.

  4. By Ades on Nov 6, 2007

    Hi Maki,

    I believe your blog belongs to the part-2 of this article, which is: Establishing authority in certain field. Blogs that have some authority in certain field do not need to post everyday. Rather they will need to post quality posts.

    Thanks.

  5. By PS3 on Mar 14, 2008

    3 “good” or “worthwhile” posts a day is quiet a lot. The risk is that you post any old rubbish just to get something on there.

    One good article is the way to go.

  6. By Eva White on May 12, 2008

    this is a good article to read for someone looking forward to a start up website.

  7. By Apple Macbook on Nov 11, 2008

    This post is an awesome post for those looking to increase page rank and to bring visitors to their site.

    good content is always the key along with a unique article.

  8. By Diet Blog on Feb 24, 2009

    Good points. You made me look at things at a different angle, thanks.

  9. By diabetic on Apr 17, 2009

    thanks for the tips….. consistent on posting give good effect

  10. By Free DSi on Apr 19, 2009

    Sometimes it is difficult to post a good article every single day. It does take alot of creativity and new ideas to do it, but it has brought a new dimention to my way of thought

  11. By xaer8 on Apr 29, 2009

    Still find it too hard to post even one quality article per day. I believe one or two quality articles per week is enough. What you really need is exposure, traffic and popularity. When you have these three, even when you just write a big ‘A’ letter in your post, traffics and backlinks will be still there.

  12. By club penguin on Jun 1, 2009

    I wouldn’t really agree with this mentality. I don’t publish daily, yet my traffic/subscribers have been going up consistently. Posting daily is not necessary to increase your RSS subscribers, I can tell you that for sure.

  13. By clubpenguin on Jun 1, 2009

    I’m not sure why you correlate PR to posting frequency as well. It seems like an irrelevant factor to consider. And if you truly want to ‘increase your PR’, why not publish quality, link-worthy articles every few days instead of writing daily posts which will inevitably be repetitive in some way?

  14. By Another Blogger on Jun 17, 2009

    I love the tip: do not post them all at once! I agree with you 100% brother!

  15. By Belajar Seo on Jul 12, 2009

    I think you came up with a great idea, keep it up.

  16. By About blogger on Aug 3, 2009

    Nice information brother i agree with you totally

  17. By About blogger on Aug 18, 2009

    i loved your tip thanks brother and i agree with you totally

  18. By Another Blogger on Aug 24, 2009

    Yes I totally agree with you. It’s depend on the blog’s goal.

  19. By San Diego DJ on Oct 21, 2009

    As a San Diego wedding DJ that also blogs, I have to figure out which of these guidelines apply. This one is difficult for me, but then again I’m not looking for subscribers, just good content for potential clients.

  20. By tiffany and co on Oct 21, 2009

    i agree with you totally

  21. By marcus@how to make money on Oct 23, 2009

    Great tips. When your readers visit your blog once a day to read your new post it increases your alexa rating which in turn increase your ability to make money selling ads.

  22. By PS3 on Oct 26, 2009

    very helpful and informative guide. but i can not follow all of the given advices. like posting articles frequently.

  23. By classic video games on Nov 1, 2009

    great tips, thanks for sharing

  24. By GDI Blog on Nov 1, 2009

    Is PR important on SERPS or Traffic ?

  25. By Marketing Man on Nov 12, 2009

    I definitely prefer regular posts, and because there was nothing else to comment on, I read this post. Quite ironic, but I’m sure Ades has good reason for being scarce. Are you writing exams at present? If you are - best of luck! I look forward to some fresh posts from you soon!

  26. By fences on Nov 24, 2009

    Good post. I have friend that will not post for weeks and then try to make up for it by doing 10 in one day. I always try to explain to them why they should not do that, but I’m just going to forward them to this page.

  27. By marcus@how to make money on Nov 24, 2009

    I fit in category 1. I think you give a good tip for me. The more posts the more traffic the more money…thanks.

  28. By Techadictos on Nov 30, 2009

    One question, in your experience what is the best way to increase traffic or have to wait? There are some secret

  29. By living room furniture on Dec 11, 2009

    Nice post Ades. I agree with how “Quality” works on articles. Even if you post 5 times a day if the quality is not with it it’s like nothing at all.

  30. By clickonpost on Dec 12, 2009

    Thanks. i agree with you thanks for the useful experience. Very useful information.

  31. By Nanuni Kokoritu on Jan 6, 2010

    Very interesting tips.
    The key is not to think just about money. If you do really a great work, money will happen.

  32. By ferforje on Jan 9, 2010

    totally agree..
    very nice article ades.

  33. By free microsoft points on Feb 13, 2010

    I still find it very difficult even to publish a quality article per day. I think one or two quality articles a week is enough. What you really need is exposure, traffic and popularity. When you have these three, even when you just write a big ‘letter A’ in place, traffic and backlinks are still there.

  34. By microsoft points on Feb 13, 2010

    I still find it very difficult even to publish a quality article per day. I think one or two quality articles a week is enough. What you really need is exposure, traffic and popularity. When you have these three, even when you just write a big ‘letter A’ in place, traffic and backlinks are still there.
    Andy

  35. By Parental Control Software for Windows XP on Mar 30, 2010

    Thanks for the post. I have bookmarked the site. You have a nice take on the subject and I will be looking forward to more.

  36. By San Diego Wedding Disc Jockey on Apr 10, 2010

    I noticed when I was posting each day lots more keywords were being indexed by Google. I can’t seem to keep it going though… I post and then forget about posting for several days. Arrgh.

  37. By payday loans in calgary on Apr 28, 2010

    Blogging is truly about building a community with your readers and fellow bloggers. Commenting is hence a majestic method to build backlinks, expose your brand, and join with other bloggers.

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