PayPal’s new logo may confuse users

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Posted in » paypal - by Ades on September 2nd, 2007

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PayPal’s new logo is not that different than from its old one, but it’s still a change that might confuse many users. It can also lead to many exploitations by scammers. I personally believe companies like PayPal who deal with online money transfer should not change their identity often, especially the logo.

Because when it comes to online money handling, people are very serious and cautious about their money, if not scared. Therefore they want to make sure that, their money is in secure hands. People also want to see a stable company. So when the company changes their identity often (especially if the new logo looks worse than the previous one) it might send a wrong message to its customers. People can get the perception that the company is not reliable.

Therefore corporate identity change is a tricky business, especially for online money transfer sites like paypal. It might not be so crucial to other companies. For example, nobody would really care if GeneralMotors had changed its logo.

New Website Interface

PayPal has also ended its beta testing of its new website interface. It will soon have a new look. The new interface is a welcoming change.

Revamping the website look and improving its usability should not be confused with corporate identity change. They are totally different things.


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6 Responses to “PayPal’s new logo may confuse users”

  1. By Malique on Sep 2, 2007

    gosh. its basically taking out the blue stroke, and filling it with colors.

    gotta blog bout this. thanks for the heads up ades.

  2. By Jay Tillery on Sep 2, 2007

    I think PayPal is beyond relying on it’s logo for identity purposes. It’s still a household name and the url is still the same. I hardly doubt a logo change will cause them any identity issues.

  3. By Jay Tillery on Sep 2, 2007

    Also, the colors are the same. I can see if they changed the colors to Hot Pink and Electric Green then I think their would be hard to recognize them.

  4. By vaporland on Sep 3, 2007

    I agree completely with the author. You don’t change the logo of a brand that has been the subject of so much confusion and fraud without letting people know ahead of time…

    I had to reset my PayPal password and was worried when the new logo appeared. I thought it was a phishing attack.

    PayPal should take Marketing 101, and at least make a big deal about changing their logo by letting their customers know IN ADVANCE . . .

    But, then again, they don’t really CARE about anything but money anyway.

    I use them because I have to, but they really suck.

  5. By Jay Tillery on Sep 3, 2007

    A phishing attack would try and mimic the original website/email, not change the appearance. You truly do not need to use paypal. There are other online payment services as well. Google has one as well as Amazon and they both are attractive alternatives, especially Amazon.

  6. By Rome on Jan 11, 2008

    I just made an account on paypal recently and I did not know they had a different logo back then. :)

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