Have sites? Use them in your email signatures

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Posted in » Email, Gmail, Usability - by Ades on June 15th, 2007

Sometimes when I come across a good website, I contact the owner of the website for advertisement opportunities. Be it regarding paid reviews or banner advertisements on their site. In some cases, they reply late. If you are lucky, you get a reply the next day. But in some cases you get a reply only after few days, and yet in some cases you get a reply after few weeks.

Usually the email would contain info about the advertisement options and its rates. But the difficulty arises when the site owner does not include a link to his website. Not in the body of the email, nor in the signature. (It’s worse when they use free email like yahoo or gmail, because you can’t trace their site from the email address.)




Unless you know the person, normally you forget who is the email from. And the “clean” email without any links wouldn’t help to identify the website. The simple solution for this would have been, for the owner to list his sites in the signature of all outgoing emails.

Most of the time, if the rates and stats sound attractive I would respond back, and ask for the website URL. But if the rates are just normal or expensive, I don’t bother to reply. Who knows, maybe if he had included a link I would have bought an ad… looking at the site might have influenced my decision.

The point
Don’t make the mistake of sending emails without your site or blog’s URLs. Especially when you are replying to an email, that is asking for advertisement opportunities. Better yet, include all your URLs in the signature of all outgoing emails. That’s what I do.

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5 Responses to “Have sites? Use them in your email signatures”

  1. By BlogsAndBucks on Jun 15, 2007

    Thats always a good idea. It not only give the other party more information about you it also looks professional.

    I always attatched few things in my signature:
    1) My title in my company
    2) My contact information such as e-mails, phone
    3) My websites URL’s
    4) My location

  2. By Respiro Media on Jun 16, 2007

    Good point, Ades!

    There are several reasons I always include my company site URL in my signature:

    1. My name is associated with my business.
    2. My client might have forgot my business’ URL.
    3. My client have to have an easy and immediate access to my site.

    Zoltan
    RespiroMedia.com

  3. By dicky on Dec 21, 2007

    This is definitely a good idea to include our website in email’s signature. You can also set your IM’s title to your website, put your website’s URL in forum’s signature, and etc to get more people know about it.

  4. By PPC on Jun 7, 2008

    Some very important basics are being highlighted here. I feel this blog represents really good value for all types of marketers, and the greenhorn can learn loads here. Highly recommended!

  5. By Alex Walker on Jul 16, 2008

    I agree - it is very frustrating when key data such as web addresses and phone numbers aren’t in an email sig.


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