AdSense payouts to publishers at its highest
According to Webmaster World post, Google AdSense is paying its publishers the highest (Q1 2007) since it started in 2003, to be precise 83.7% of Google Adsense revenue is going out to publishers as a payment. The author of the post has came to this conclusion after calculating Publisher Revenue VS Publisher Payouts from the reports at Google Financial Release.
Even though (assuming that) Google has been paying more to publishers, it would not necessarily mean more money to every publisher. Because some publishers are large companies, and some are premium publishers that have a special pricing arrangement with Google. So it’s difficult to say that overall, all the publishers are earning more money now.
My Google Earnings
Overall my Google Earnings have been going down and down. See the a downward sloping chart below (From middle of 2005 throughout 2006). However in 2007 it has improved little. Is that (yellow box) the payout increase that Google made? ;) Maybe, I don’t know. I am more concerned about the end of my chart line, it’s going down! ;)
via Sabahan.com
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By Eva White on May 26, 2008
That’s interesting to note.