Survey: Most Users Click on Unpaid Results
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On Google, for example, 72 percent chose an organic listing; on Yahoo, 61 percent did so. Yet AOL and MSN searchers behaved much differently. On AOL, half of searchers chose a paid listing. On MSN, 71 percent clicked on an ad.
read full article hereThat means if you have been using only Google AdWords for your advertising needs, you might want to give MSN a try (since 71 percent of the MSN users click on ads). It might be more effective!
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