Survey: Most Users Click on Unpaid Results
Posted in » MSN - by Ades on April 15th, 2007
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Web searchers find non-paid listings to be more relevant than paid listings on commercial searches, according to a new study.
On Google, for example, 72 percent chose an organic listing; on Yahoo, 61 percent did so. Yet AOL and MSN searchers behaved much differently. On AOL, half of searchers chose a paid listing. On MSN, 71 percent clicked on an ad. read full article here
That means if you have been using only Google AdWords for your advertising needs, you might want to give MSN a try (since 71 percent of the MSN users click on ads). It might be more effective!
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