100Plus - Bad Usability (off the web)

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Posted in » Usability - by Ades on March 21st, 2007

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100plus bad usability

100Plus is an isotonic drink in Malaysia, it’s produced under F&N Coca-Cola. Previously 1.5L bottles had a design like any other soft drink, but in 2006 they have changed the design of the bottle to somewhat cone shaped one. As you can see from the images above, this design has a big usability problem. The plastic around the bottle slides out when you hold the bottle.

I have seen this happen at the supermarket counters few times, and I have experienced it first hand one or two times at home (after which I learned not to hold over the plastic).

Amazing thing is that this design has been out there for so many months and the company has not taken any corrective measures. Instead at their official product site the first thing you see is a big banner about this (faulty) new design.

I really hope they will do something about this, because this is not only a bad usability but a danger to the people. I am not sure if there was a case in Malaysia, but it can easily break or hurt someone if the 1.5 liter drink drops to someone’s toes.

You may contact the 100Plus’ officials here: contact form.


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5 Responses to “100Plus - Bad Usability (off the web)”

  1. By malique on Mar 22, 2007

    this is a good example of bad product design. pun intended.
    the 100plus drinks here are still in their conventional shape and i think the ones over at your place should stick to the original design mould.

    I can imagine 1.5litres of sodium filled drink landing on any of my toes

  2. By admin on Mar 22, 2007

    which state you are in malique? i hope they will revert to the old design.

  3. By malique on Mar 23, 2007

    im from sg.

  4. By Speed Saddle on Oct 8, 2007

    great going Ades, I just read your other article and 100 Plus has changed their design… You simply rock… I think if everybody thinks and review like you, all great things will be served to customers…
    Thanks…

  5. By Ades on Oct 8, 2007

    Thanks SS, i am glad that you like what I am writing here on this blog. see you around…

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