Jakob Nielsen - 10 High-Profit Redesign Priorities
What are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI). Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website. Jakob Nielsen.
1. Email Newsletters
2. Informative Product Pages
3. High-Quality Photography
4. Product Differentiation and Comparisons
5. Support for Reordering
6. Simplified Text
7. Catering to Seniors
8. Gift-Giving Support
9. Search
10. User Testing
Bonus Tactic: Loyalty Program
Read the whole report at www.useit.com/alertbox/roi.html
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