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Does Ajax Reduce Your Pagecount?

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Here is an interesting article about ajax and pagecounts at Business 2.0 blog. Since ajax applications do not require reloading pages, it might reduce your website’s pagecount. If you make money from advertising, particularly from CPM (cost per 1 thousand impression) based ad networks then using ajax on your site might reduce your earnings. When you have a lower pagecount you cannot charge advertisers more than what your pagecount claims.

Therefore it’s important to structure your design in a way so that your ads get displayed properly and reloaded if necassary. After all Google has done it, and is making a lot money with its Gmail using ajax. Also, more important characteristic for advertisers is not the pagecount but unique visitors that visit your site per day/month/year. And using ajax on your site do not alter the unique visitor statistics. I personally would say; go for ajax as long as it improves your site’s usability.