Google lets advertisers see invalid click reports
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Google has allowed advertisers to see the invalid clicks, AdWords users can now see “invalid clicks†and “invalid clicks rate†when they login to their account. This is a good move by Google - to make it transparent for the advertisers so that they can see all the valid and invalid clicks. Now advertisers will know exactly how much each click costs them and how many of them are discarded by Google (that’s a money back for the advertisers). It would be great if the AdSense had such a feature, so that publishers could also see if Google is discarding any of the clicks as an invalid ones. Because for every click that Google counts as invalid publishers loose some money.
adwords.blogspot.com/2006/07/estimating-invalid-clicks.html
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By tron on Jan 25, 2007
I found your article regarding invalid cliks very
useful thanks. [link removed]