Jakob Nielsen: Time Lag Between Visiting and Buying
Posted in » General, Search Engines - by Ades on September 7th, 2005
New to this blog? See our Popular Posts section to get started, we have tons of great articles that can benefit you. Don't miss the upcoming interesting articles, subscribe to our RSS.
Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads. However research shows that 75% of the conversions occurred within 24 hours. Research was done by Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group, they tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. via useit
Related Posts
- Interview with Jakob Nielsen - Usability Guru
- Jakob Nielsen - 10 High-Profit Redesign Priorities
- Jakob Nielsen: Using Tabs Correctly
- unique visitors vs bounce rates
- transactional emails and confirmation messages
