Jakob Nielsen: Time Lag Between Visiting and Buying

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Posted in » General, Search Engines - by Ades on September 7th, 2005

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Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads. However research shows that 75% of the conversions occurred within 24 hours. Research was done by Dr. Alan Rimm-Kaufman from the Rimm-Kaufman Group, they tracked one million clicks on search ads on Google and Yahoo. These advertising clicks eventually translated into 41,377 conversions on the target websites. via useit

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